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Reader questionnaire.

Dear Reader:

Once again we are conducting a readership survey to find out how well we are serving you. What follows is a brief questionnaire about what you read in the Record and some additional data that tells us something about you. This material is held in strict confidence and processed by a company on behalf of the Record. The records are anonymous and are handled within guidelines set out by the Professional Marketing Research Society of Canada.

In addition, this year, there is a tear-off section at the bottom of this page. If you are willing to be part of an in-depth marketing survey we plan to conduct, please fill in the appropriate information. This will be removed by a third party before the questionnaire is sent for processing. Your name will not be seen by Presbyterian Record or Presbyterian Church in Canada staff.

Please take a few minutes to fill this in and return it promptly in an envelope addressed to: Presbyterian Record Survey, P.O. Box 234, Stn. R, 2 Laird Dr., Toronto, ON M4G 3Z9.

Please fill in the following statements with a check mark in the appropriate space.

Your reactions to the Presbyterian Record

1. Which statement best describes your actions when you first receive your copy of the Presbyterian Record?

I read it from cover to cover immediately --

I read some articles now and save others for later --

I set aside the entire issue for reading later --

I scan the cover to decide whether to read this issue or not --

I don't usually get around to reading it --

I discard/put it into recycling immediately --

2. How much time do you usually spend looking at and reading an issue of this magazine?

Less than 15 minutes --

15 minutes to 1/2 hour --

1/2 hour to 1 hour --

1-2 hours --

More than 2 hours --

3. What percentage of the Presbyterian Record do you usually read?

Less than one-third --

One-third to two-thirds --

More than two-thirds --

4. On a scale of 1 to 10 (where 1 indicates very poor and 10 is excellent), 1 would rate this issue of the Presbyterian Record --.

If you are willing to be part of an in-depth marketing survey the Record plans to conduct, please fill in the following information.

Name: --

Adress: --

Telephone: --

E-mail: --
COPYRIGHT 2005 Presbyterian Record
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Publication:Presbyterian Record
Date:Jan 1, 2005
Words:383
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