Reader comments from www.advocate.com. (reader forum).

* "It is my understanding that the Coors family recanted its extremist antigay views years ago and began reaching out to our community (how much of that restatement of ideology was based upon their morals, and how much upon their wallets, is open to conjecture)."

* "We need to stand by Scott Coors and get the message across to the family of what their money is supporting. Many good people work for Coors; the boycott is only hurting them."

* "The company may have changed its ways, but the dividends are still funneled into some pretty dreadful causes. I can find plenty of other brands that don't leave such a sour aftertaste in my soul."

* "Any boycott begun in 1977 needs to be reevaluated. Coors seems to have come a long way since then."

* "Even in Colorado, I never see anyone drinking Coors, but it has nothing to do with the ban. It's the product! Yuck!"

In the November 6 issue,
readers were asked:

Do you observe the boycott
against Coors products
begun by gay activists in
1977?

No          45%
Undecided    8%
Yes         47%