ReachLocal extends reach with major marketing deals.

In the last month, Encino-based local search firm ReachLocal has announced two major deals to provide its online local search technology to two of the nation's 10 biggest directory marketing agencies.

The first deal was an agreement with TMP Directional Marketing, the world's largest yellow pages advertising agency, the other pact was with SMG Directory Marketing. Under the terms of the agreement, the two companies will offer their clients ReachLocal's online marketing platform as part of an overall service that allows companies to place ads across multiple online publishers, including Goodle, Yahoo! and the Verizon SuperPages.

According to ReachLocal's President and CEO, Zorik Gordon, the deals make it the biggest year for the young company.

"We're growing very rapidly and we're still just a start-up," Gordon said. "Our deal with TMP is our biggest one yet and there's going to be a lot more to come. We can't comment on who's in the pipeline, but we have a fairly robust pipeline of sellers lined up. We're getting some very strong advertising re-seller channels."

The deals work as follows: ReachLocal has proprietary technology for local search, which it provides to major marketing firms, many of whom have big name Fortune 500 clients. After the deal is completed, the marketing firm leverages ReachLocal's brand as their own (as a co-brand) and offers the local search options to their client base.

With online search still a relatively young industry, ReachLocal is hoping to tap into the mass network of small businesses that have previously never considered online advertising.

"The market is starting to realize that our solutions are the right end product that the advertisers will really want to utilize," Gordon said. "By getting these companies to partner with us, it really validates us in the marketplace."

Staff reporter Jeff Weiss can be reached at [phone] or at [e-mail].