ReachLocal Partners with FTD to Offer FTD Florists Unique Turnkey Online Search Marketing Solution.ENCINO, Calif. -- Up to 20,000 FTD FTD Financial Times Deutschland (German sister newspaper of the Financial Times) FTD Frontotemporal Dementia FTD Fitted FTD Federal Tax Deposit FTD Flight Training Device FTD Fastest Time of the Day Members to Be Offered Access to an Online Marketing Platform With Total Campaign Management, Simplified Keyword Buying Across Multiple Online Publishers ReachLocal (www.reachlocal.com), the leading provider of online marketing solutions to local businesses and the agencies that serve them, and Florists Transworld Delivery Inc. (FTD) -- an operating subsidiary An operating subsidiary is a business term frequently used within the United States railroad industry. In the case of a railroad, it refers to a company that is a subsidiary but operates with its own identity and rolling stock. of FTD Group Inc., a leading provider of floral flo·ral adj. Of, relating to, or suggestive of a flower: a fabric with a floral pattern. flo services and products -- today announced an agreement that makes available ReachLocal's patent-pending online marketing platform to FTD's 20,000 members throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the agreement, FTD will implement all of its local search advertising through ReachLocal. The deal empowers FTD to provide the ReachLocal solution to the floral industry Floral industry is one of the major industries in many developing and underdeveloped countries. Floriculture as an industry began in the late 1800s in England, where flowers were grown on a large scale on the vast estates. , enabling local FTD members, with or without websites, to advertise online. ReachLocal will provide FTD members with prominent placement in search results with the most popular local search vehicles -- using geo-targeting capabilities to connect individual florists and consumers online. FTD members don't have to lift a finger -- ReachLocal's comprehensive solution includes complete search engine campaign set-up and management, simplification of media buying across multiple online publishers (including Google, Yahoo and Verizon SuperPages), and robust campaign reporting Campaign Reporting – The Cost Per Acquisition or Cost Per Action, is a form of buying advertisements where an advertiser pays only when an action has occurred. The action could be a purchase being made, a form being filled out, etc. with the industry's most extensive phone call and web activity tracking for measurable ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . As a leading marketer of flowers and specialty gifts, FTD sells directly to consumers through the FTD.com website and the 1-800-SEND-FTD telephone number. FTD provides same-day delivery service throughout the U.S. and Canada through its network of florists. In addition, FTD provides international delivery of flowers and gifts through its affiliates, linking roughly 30,000 additional florists in 150 countries. "FTD is the most respected and recognizable name in the floral industry, and we're thrilled to partner with the organization to bring our leading online marketing solution to thousands of florists," said Zorik Gordon, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , ReachLocal. "FTD provides tremendous value to its member florists, and our solution will take its advertising and marketing capabilities to the next level -- helping them incorporate the most dynamic advertising tool available today: local search." "Visibility is crucial in this competitive industry," said Bill VanCleave, FTD's executive vice president of Member Services. "And ReachLocal's solution makes it easy for small, local businesses to gain that visibility online. With ReachLocal's marketing platform, we're able to provide our florists with the industry's best -- and virtually hands-free -- local search marketing solution, helping them build their businesses by connecting with potential customers online." Currently ReachLocal is working with the Internet's leading pay-per-click search engine providers (Google, Yahoo Sponsored Search), Internet Yellow Pages companies (SuperPages.com), paid inclusion providers (Yahoo Site Match Exchange) and geo-targeted banner networks (Advertising.com). With the "pay-per-click" model, advertisers pay only when users click on their ads to visit specific sites. About ReachLocal ReachLocal (www.ReachLocal.com) uses local search to bring Internet marketing See Internet advertising. within reach of every business, dramatically easing the process of finding customers online. Its proprietary, patent-pending advertising platform gives local businesses prominent placement on leading search engines, including Google and Yahoo!/Overture, along with online Yellow Pages companies and other popular commercial listings -- while limiting the display of the ads to only those people who live within specific geographic areas. ReachLocal is a Local Match Ambassador with Yahoo!/Overture and a Qualified Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. Professional. Based in Encino, Calif., ReachLocal utilizes a nationwide network of independent sales agents to serve a diverse client base that includes auto dealers, dentists, home improvement companies, real estate agents, attorneys, travel agents and more. |
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