ReCellular introduces new identity.ReCellular Inc., a Dexter, Mich.-based reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. and recycler of used wireless handsets and accessories, has announced a new corporate theme and visual identity in honor of its expansion efforts. The company has revamped its corporate Web site (www.recellular.com) using the "Hello Again" theme, adding search and purchase functions for large qualities of used cell phones and accessories. Recellular, which was started in 1991, reports that it has experienced "exponential 1. (mathematics) exponential - A function which raises some given constant (the "base") to the power of its argument. I.e. f x = b^x If no base is specified, e, the base of natural logarthims, is assumed. 2. " growth in the number of phones collected for recycling and refurbishment re·fur·bish tr.v. re·fur·bished, re·fur·bish·ing, re·fur·bish·es To make clean, bright, or fresh again; renovate. re·fur and in gross sales Gross Sales A measure of overall sales that isn't adjusted for customer discounts or returns, calculated simply by adding all sales invoices, and not including operating expenses, cost of goods sold, payment of taxes, or any other charge. in the last five years. It expects to process more than 5 million cell phones in 2006. |
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