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Razorfish Launches New Financial Site for Norway's Leading Financial Services Group Den norske Bank.


Business/Technology Reporters

OSLO, Norway--(BUSINESS WIRE)--Nov. 15, 2001

Long-Term Relationship with Razorfish Culminates in one

of Norway's Largest Web Sites Serving the Financial Sector

Razorfish, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: RAZF), the global digital solutions provider, today announced the launch of www.dnb.no, a new web site for Den norske Bank Den norske Bank or DnB was a Norwegian bank that existed between 1990 and 2003 when it merged with Gjensidige NOR to form the present DnB NOR. The bank's headquarters were in Bergen, Norway. , Norway's leading financial institution.

"The new DnB.no represents the first step in the company's commitment to establishing the Internet as an essential channel for distributing our range of financial products and services and increasing interaction with our customers," said Jan Juel Vanberg, bank manager responsible for DnB.no.

Den norske Bank engaged Razorfish to assist in establishing a new technological platform and to re-launch the previous 8000-page site with a more customer focused, streamlined navigation. Extensive usability testing Usability testing is a means for measuring how well people can use some human-made object (such as a web page, a computer interface, a document, or a device) for its intended purpose, i.e. usability testing measures the usability of the object.  resulted in a new scalable site, which was developed to accommodate future segmentation and incorporate new products and services. A new visual identity and consistent user experience allow for possible future expansion across new delivery platforms, such as iTV and 3G wireless. The end result is a more structured and comprehensive online financial service, complete with a front page offering the latest financial news and daily reports, as well as online banking functionality and personalization features.

"As Norway's leading financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 group, DnB is focusing ambitiously on the Internet to extend their customer relationships," said Robert Keil, managing director of Razorfish Oslo. "We believe their new web presence can increase customer loyalty, increase sales, and strengthen their competitive position in the financial services community. We look forward to continuing our collaboration with DnB to further expand the range of online financial services they offer and to strengthen their position as a leading force in e-business."

Den norske Bank is the latest in a series of recent Razorfish projects in the financial services sector, including Patagon, State Street, HypoVereinsbank, and ADIG ADIG Asociación de Informática de Guatemala (Computer Science Association of Guatemala)
ADIG AMC (Air Mobility Command) Data Implementation Group (addresses data standardization issues) 
 Investment.

About Den norske Bank ASA Asa (ā`sə), in the Bible, king of Judah, son and successor of Abijah. He was a good king, zealous in his extirpation of idols. When Baasha of Israel took Ramah (a few miles N of Jerusalem), Asa bought the help of Benhadad of Damascus and :

Den norske Bank ASA is the banking operations of Norway's leading financial institution, DnB Holding ASA. Den norske Bank serves private individuals, companies, organizations and the public sector. Den norske Bank merged with state owned Postbanken in December 1999. A network of 125 domestic branches, 900 post offices and 2,400 rural postmen, in addition to electronic channels, serves Den norske Bank's customers in Norway. International branches are located in London, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Singapore, Hamburg, Copenhagen and Stockholm. The DnB Holding share, is traded on the Oslo Stock Exchange Oslo Stock Exchange

An exchange founded in 1819 and trading stocks, bonds, and stock options that is considered the options market of Norway.
 under the ticker 'DNB'.

About Razorfish

Founded in 1995, Razorfish is a global digital solutions provider that helps leading companies generate competitive value by leveraging the power of digital technology. From strategy and design to system integration, Razorfish provides clients with opportunities to increase their return on investment, enhance productivity, and maximize the value of their relationships with customers, employees, and partners. Razorfish is headquartered in New York and has offices in Amsterdam, Boston, Frankfurt, Hamburg, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Munich, New York, Oslo, San Francisco, Silicon Valley, Stockholm, and Tokyo. Recent Razorfish clients include Ford Motor Company, AstraZeneca, Deutsche Bank, Nissan-Europe, DirecTV, Sony Corporation, Panalpina, and HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
. For more information visit: www.razorfish.com.

Razorfish and the Razorfish logo are registered trademarks and/or service marks of Razorfish, Inc. in the United States and other countries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.

Forward-Looking Statement forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 Disclaimer

This release contains, in addition to historical information, forward-looking statements, including, but not limited to, Razorfish's strategies and goals with respect to its structure and service offerings. We use words like "anticipates", "believes", "plans", "intends", "expects", "future" and similar expressions to identify forward-looking statements. Forward-looking statements are subject by their nature to risks and uncertainties, and actual results could differ materially from those set forth in the forward-looking statements. Typical risks and uncertainties include, but are not limited to, those related to the number and size of projects completed in a given period, integration of acquisitions, international and domestic economic conditions including, without limitation, interest rate and currency exchange rate fluctuations, changes in competition, our ability to manage growth and international operations effectively, retention of our professionals and other factors described from time to time in Razorfish's reports filed with the Securities Exchange Commission. In addition, we draw your attention to risk factors identified by Razorfish's 2000 Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 filed with the Securities Exchange Commission on April 2, 2001 and its quarterly report on Form 10-Q Form 10-Q

See 10-Q.
, filed August 14, 2001. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 and, as such, speak only as of the date made. Razorfish is not undertaking to update any information in the foregoing reports until the effective date of its future reports required by the securities laws.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 15, 2001
Words:792
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