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Razorfish Helps DuPont's LYCRA Division Create New B2B Initiative.


Business Editors

NEW YORK--(BUSINESS WIRE)--July 25, 2000

Razorfish, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: RAZF), the global digital solutions provider, today announced that it has won a business-to-business engagement with DuPont, a global leader among industrial growth companies.

Razorfish will work closely with DuPont's LYCRA(R) division to develop and launch a new business-to-business initiative. The initiative includes a digital solution that will extend the reach and relevance of the LYCRA(R) division's global communications and efficiently deliver a variety of targeted services. These services will allow LYCRA(R)'s customers and partners throughout its value chain to access critical information on the spot, significantly increasing customer satisfaction and efficiencies.

"Razorfish is providing the strategic, technical and design services for the rapid transformation of our business," said Sheryl Parente, e-business manager of LYCRA(R). "We selected Razorfish because they have the user-focus, passion, experience, and global scale to get the job done right."

"The DuPont and LYCRA(R) brands are synonymous with synonymous with
adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as
 quality and innovation," said Matt McCann Matt McCann
Matt McCann was born on September 16, 1960 in Chicago. He has been a well known radio station air-personality, program director and now a nationally known expert on long-term care insurance and long-term care planning and a well known speaker on long-term care
, client partner for Razorfish. "As their strategic partner, we look forward to helping them leverage their brand equity and reinvent their business to win in the new digital economy. Razorfish delivers digital solutions across platforms, networks and devices, and we are pleased to have DuPont take advantage of this full service offering for the LYCRA(R) division."

After 198 years of continuous operations, DuPont has an unparalleled portfolio of 2,000 trademarks and brands, in a range of disciplines including high-performance materials, specialty chemicals, pharmaceuticals and agricultural products. LYCRA(R) is a man-made elastomeric fiber, invented and produced only by DuPont. It has one of the strongest brands in the apparel industry.

Opportunities with Razorfish

Razorfish is aggressively recruiting talented leaders. To inquire about a career with Razorfish, please submit a resume to jobs@razorfish.com.

About Razorfish

Founded in 1995, Razorfish leverages digital technologies to help companies invent and reinvent the way they do business. The company delivers a complete set of end-to-end solutions including strategy, design, and technology services across platforms, devices, and networks. With offices in Amsterdam, Boston, Frankfurt, Hamburg, Helsinki, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , London, Milan, New York Milan is a town in Dutchess County, New York, United States. The Town of Milan is in the northern part of the county. History
The area that comprises Milan today was the western part of the Little Nine Partners Patent of 1706.
, Oslo, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Santa Clara Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Stockholm and Tokyo. Razorfish employs more than 1,800 people and is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. Recent Razorfish clients include Nissan, Excite, Vodafone AirTouch, and Charles Schwab. More information about Razorfish can be found at www.razorfish.com and mobile.razorfish.com.

About DuPont

DuPont is a science company, delivering science-based solutions that make a difference in people's lives in food and nutrition Food and Nutrition
See also cheese; dining; milk.

accubation

Rare. the act or habit of reclining at meals.

alimentology

Medicine. thescience of nutrition.

allotriophagy

Pathology.
; health care; apparel; home and construction; electronics; and transportation. Founded in 1802, the company operates in 70 countries and has 94,000 employees.

About LYCRA(R)

Invented 40 years ago, LYCRA(R) is the DuPont brand of elastane elastane
Noun

a synthetic fibre that is able to return to its original shape after being stretched
 that has the remarkable ability to stretch up to 600% and spring back to its original shape. Never used alone, but blended with cotton, nylon, wool, polyester and other fibers, LYCRA(R) adds comfort, fit, freedom of movement and shape retention to apparel. Originally used as a replacement for rubber in girdles, LYCRA(R) is widely used today in ready-to-wear garments for men, women and teens, as well as in hosiery, intimate apparel, swimwear, activewear and shoes.

Forward-Looking Statement forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 Disclaimer

Certain statements made in this press release, are not statements of historical fact and may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Readers are cautioned that a number of risks and factors could cause actual events to differ materially from those indicated in the "forward-looking statements." Such risk factors include, without limitation, Razorfish's ability to successfully integrate acquisitions, manage our growth and international operations effectively, compete in a highly competitive market, retain our professionals and other risk factors identified from time-to-time in our filings with the Securities and Exchange Commission.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 25, 2000
Words:640
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