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RazorGator prepares to bloom in deal for Rose Bowl exposure.


It's not known at this point whether they'll be backers of the Trojans, Buckeyes, Wolverines or Golden Bears, but Rose Bowl fans of any ilk are going to get a big dose of RazorGator.

The L.A.-based ticket broker, which last year was the official ticket and travel services provider for the New Year's Day New Year's Day, among ancient peoples the first day of the year frequently corresponded to the vernal or autumnal equinox, or to the summer or winter solstice. In the Middle Ages it was celebrated among Christians usually on Mar. 25.  bowl game, has signed a four-year deal that extends those responsibilities and makes it the host of the hospitality center.

RazorGator Experiences, a unit of RazorGator Inc., is planning to go all out for the event.

"We're going to give it the same treatment that we do the Super Bowl, the World Series, the Final Four and the Kentucky Derby Kentucky Derby

One of the classic U.S. Thoroughbred horse races. It was established in 1875 and run annually on the first Saturday in May at Churchill Downs track in Louisville, Ky. With the Preakness and the Belmont Stakes, it makes up U.S. racing's coveted Triple Crown.
," said RazorGator Chief Executive David Lord Flight Lieutenant David Samuel Anthony Lord VC DFC (18 October 1913 – 19 September 1944) was an Irish recipient of the Victoria Cross, the highest and most prestigious award for gallantry in the face of the enemy that can be awarded to British and Commonwealth forces. .

In addition to ticket management, travel and hotel accommodations, RazorGator will oversee corporate sponsorship management and the construction, sales, entertainment and decor for the hospitality village.

"They are trying to make it more of a destination and more of a full-service entertainment center than we've done in the past," said Mitch The name Mitch can mean:
  • A nickname for the name Mitchell, descending from the name Michael meaning "Who is like God"
  • Hurricane Mitch.
  • Mitch, a character in A Streetcar Named Desire.
  • Mitch, a character played by Luke Wilson in Old School (film).
 Dorger, chief executive of the Tournament of Roses, which puts on the game. "We're really excited about that and we think there's more being offered to our potential corporate customers than in the past."

Plans include live entertainment, a multinational food court and a tailgating Tailgating

The action of a broker or advisor purchasing or selling a security for his or her client(s) and then immediately making the same transaction in his or her own account.
 zone--actually three separate tailgating zones for hospitality, corporate and university guests--in a five-acre zone designed like a massive green football field. The guests will be able to toss the pigskin around, eat, drink and socialize so·cial·ize  
v. so·cial·ized, so·cial·iz·ing, so·cial·iz·es

v.tr.
1. To place under government or group ownership or control.

2. To make fit for companionship with others; make sociable.
 with the players the company plans to have on hand.

BY DAN COX

Staff Writer
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Up Front
Author:Cox, Dan
Publication:Los Angeles Business Journal
Date:Nov 13, 2006
Words:268
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