Razeghi Challenges Associations to Take Charge of the Future.When thinking about competing for the future, it's necessary to ask several questions: What is the future? Is the association still relevant? What can associations do to compete? "The future begins with your strategy," asserted Andrew Razeghi in a keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. at ASAE's Management and Technology Conference and Exposition exposition or exhibition, term frequently applied to an organized public fair or display of industrial and artistic productions, designed usually to promote trade and to reflect cultural progress. 2000. "Those that will win need to diversify diversify To acquire a variety of assets that do not tend to change in value at the same time. To diversify a securities portfolio is to purchase different types of securities in different companies in unrelated industries. their strategy--but what they know and own, not what they do." A winning strategy, he explained, is about packaging an asset. Razeghi, founder and managing director of StrategyLab, Inc., encouraged associations to consider how to create future in their market and to develop strategies for remaining competitive. "We don't live in a transaction-based world," he continued. "Value is created and destroyed by decisions that are made." Consequently, associations need to become more flexible. Razeghi offered the following suggestions to help associations promote their value to members. * Look at the trends that are happening within your organization and adopt a "divide and grow" strategy for the future. Communities of interest are no longer necessarily defined by geography or industry. * Discover your members' unarticulated un·ar·tic·u·lat·ed adj. 1. a. Not articulated: our unarticulated fears. b. Not carefully or thoroughly thought out. 2. Biology Not having joints or segments. needs--go to your membership and find out what they are really doing. * Recognize that each of us has a different idea about what constitutes good service, and understand its importance and the power of your brand. Held December 10-12 in Washington, D.C., the conference attracted more than 2,300 attendees, including 523 exhibitors. Attendees also heard from author Peg Neuhauser, who discussed business strategies designed to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the e-business economy. This year's Management and Technology Conference will be held December 1-4 at the Baltimore Convention Center The Baltimore Convention Center is a convention and exhibition hall located in downtown Baltimore, Maryland. It is managed and operated by the Baltimore Area Convention and Visitors Association, a semi-private association started in 1980 by former Baltimore mayor William Donald . |
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