RawFlow Provides P2P Streaming For Giro d'Italia.RawFlow trials P2P See peer-to-peer and point-to-point. technology with Italian broadcaster RAI rai n. A form of popular Algerian music combining traditional Arabic vocal styles with various elements of popular Western music and featuring outspoken, often controversial lyrics. ; First applied to streaming of the major sports event Giro d'Italia The Giro d'Italia (Tour of Italy), also simply known as the Giro, is a long distance road bicycle racing stage race for professional cyclists held over three weeks in May or early June in and around Italy. . LONDON -- RawFlow, a leading provider of live peer-to-peer streaming technologies, today announced that it will run a technology trial for its P2P streaming technology with Radiotelevisione Italiana (RAI), the largest broadcaster in Italy. RAI will apply RawFlow's Intelligent Content Distribution (ICD ICD International Classification of Diseases (of the World Health Organization); intrauterine contraceptive device. ICD abbr. ) technology to live streaming of its broadcasts from Giro d'Italia which started on Monday, May 12th. The benefits of applying ICD means that RAI will be able to feed more "cycling-hungry" fans with live coverage of the entire cycle race, because the technology allows broadcasters to maximize the scalability of their live streaming without increasing risk or cost. "The RawFlow P2P live streaming solution is an important evolution for the technical and strategic approach of Rai's web streaming of events and television channels", comments Gianluca Stazio, Marketing Director of RaiNet. "We hope to increase audience size whilst improving efficiencies compared to the 2006 streaming of Giro d'Italia, and are planning to broadcast other live sports events in the summer season. We're also experimenting with insertion of dedicated adverts". RawFlow's Intelligent Content Distribution (ICD) is software-based P2P bandwidth sharing technology that allows content to be streamed live at a fraction of the cost of traditional streaming. It is an infinitely scaleable solution that saves cost, prevents network congestion while maintaining peak media quality. "We're really happy to be working with RAI for the live streaming of the Giro d'Italia", comments Mikkel Dissing, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Co-Founder of RawFlow. "RAI is not only Italy's largest broadcasting corporation, but also a leader at innovating and reinventing itself by providing new services like webTV and extensive online coverage of a great sports event" continued Dissing. The Giro giro Noun pl -ros 1. (in some countries) a system of transferring money within a bank or post office, directly from one account into another 2. is the second most important stage race in the world, after the Tour de France Tour de France World's most prestigious and difficult bicycle race. Staged for three weeks each July—usually in some 20 daylong stages—the Tour typically comprises 20 professional teams of nine riders each and covers some 3,600 km (2,235 miles) of flat and , and has been running annually since 1909, and the live online broadcasts will be avaible from RAI's website (www.rai.it). |
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