Ratings surprise.Bus stop posters and night club fliers appear to be paying off for the two-month-old Local Television Network, which targets trendsetting young Angelenos. The upstart network, which broadcasts from 8 p.m. to midnight on KVMD-TV (Channel 23), managed the unusual feat of registering Nielsen ratings Nielsen ratings National ratings of the popularity of U.S. television shows. Developed by A.C. Nielsen in 1950, the system now samples television viewing in about 5,000 homes. its first month on the air. LTN LTN Location (irregular; usually seen as LCTN) LTN Lite-On LTN Lembaga Tembakau Negara (Malaysian; National Tobacco Board) LTN LeisureTime Network , which launched Oct. 3 with an eclectic e·clec·tic adj. 1. Selecting or employing individual elements from a variety of sources, systems, or styles: an eclectic taste in music; an eclectic approach to managing the economy. 2. mix of shows highlighting the local club scene, shopping venues and activities, generated ratings for 23 of its first 30 nights in its targeted demographic of adults ages 18-34 in the Nielsen's Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. market. That means at least 0.05 percent of households watched a show on a particular night. (Nielsen has around 800 metered homes representing 5.4 million households in the local market.) Local Television Network Inc., with headquarters on Hollywood Boulevard For uses other than the original street, see Hollywood Boulevard (disambiguation). Hollywood Boulevard is a boulevard in Hollywood, Los Angeles, California, United States, beginning at Sunset Boulevard in the east and running northwest to Vermont Avenue, where it straightens out , is backed by 10 individual investors and hedge funds hedge fund, in finance, a highly speculative, largely unregulated investment device. Originating in the 1950s, the funds "hedge" by offsetting "short" positions (borrowing a security and then selling it at a higher price before repaying the lender) against "long" that the company has declined to identify. Santa Monica-based media consultant Michael Kassen said he's impressed by LTN's early numbers, but warns that the network will have to keep up the promotion, as well as offer compelling programming, to sustain momentum. "They're making good choices in their marketing so far for a network targeting a local audience, but they have to keep up the word-of-mouth," said Kassen, noting that NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. last month shut down its pop culture cable network Trio because of poor ratings. Dean Waters, LTN's marketing vice president, said the network, which primarily targets national and regional advertisers, plans to double its marketing budget in the first quarter of 2006 to expand viewership view·er·ship n. The people who watch a television program or motion picture: a largely male viewership. . It also plans to launch versions of the network in other cities if the Los Angeles model continues to be a success.
Drawing Visitors
Top newspaper Web sites, October 2005
Unique % U.S.
Visitors Internet
(in millions) audience
1. NYTimes.com 11.40 7.5
2. USAToday.com 10.36 6.8
3. WashingtonPost.com 8.07 5.3
4. LATimes.com 3.93 2.6
5. SFGate.com 3.92 2.6
6. Boston.com (Globe) 3.60 2.4
7. N.Y. Daily News 2.87 1.9
8. Wall Street Journal 2.66 1.7
9. Houston Chronicle 2.65 1.7
10. Chicago Sun-Times 2.58 1.7
Source: Nielsen//NetRatings
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