Rating Spanish.This week Univision Communications Inc.'s 3-year-old TeleFutura Network will be listed on the national Nielsen Television Index. It's a victory for the Los Angeles-based Spanish language broadcaster, which has been fighting for greater respect among national advertisers. The Nielsen Media Research main index provides TV ratings for the major broadcast networks, including ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , CBS (Cell Broadcast Service) See cell broadcast. , NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Fox and Univision's flagship Univision network. Univision and TeleFutura ratings once were available only on the Nielsen National Hispanic Television Index, which measures only Hispanic households. "Being part of the big picture makes it easier for advertisers and agencies to connect with us and ultimately with U.S. Hispanics," said Ray Rodriguez, Univision's president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , in a statement. Staff reporter Deborah Crowe can be reached at (323) 549-5225, ext. 232, or at dcrowe@labusinessjournal.com. |
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