Rasky Baerlein Strategic Communications Leads Vote No On 1 to Unprecedented Victory in Massachusetts Ballot Campaign.Win marks firm's 11(th) ballot campaign victory BOSTON -- Rasky Baerlein Strategic Communications marked its 11th ballot campaign victory with the defeat of Massachusetts ballot Question 1 in Tuesday's election. Question 1, among the most highly contested ballot questions in Massachusetts history, would have created a new class of alcohol license, allowing supermarkets, convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. and some gas stations to sell wine. In May 2006, a Suffolk University During the 1990s Suffolk University constructed its first residence halls, began satellite programs with other colleges in Massachusetts, and opened campuses in both Madrid, Spain, and Dakar, Senegal, (the Suffolk University Dakar Campus). poll found 61 percent of registered Massachusetts voters in favor of Question 1. But when the polls closed Tuesday night, Massachusetts voters decided against Question 1, 56 percent to 44 percent. To date, Rasky Baerlein has managed and won 11 of 11 local and statewide ballot campaign initiatives on a variety issues including healthcare, gaming, siting, and a proposition 2 ' override. "When we began this campaign there was a great deal of misinformation mis·in·form tr.v. mis·in·formed, mis·in·form·ing, mis·in·forms To provide with incorrect information. mis surrounding Question 1 and the impact it would have on the Commonwealth of Massachusetts and its citizens," said Joe Baerlein, president of Rasky Baerlein Strategic Communications. "Drawing on our past ballot campaign experience, we counteracted with an aggressive state-wide education campaign strategy that effectively incorporated advertising, earned media Earned media (or free media) is publicity for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Internet, as opposed to paid media, which is publicity gained through , public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , and grassroots efforts. Our campaign's strategy clearly resonated with voters on the issues of public safety, underage drinking, and whether the state needed 3000 more alcoholic beverage alcoholic beverage Any fermented liquor, such as wine, beer, or distilled liquor, that contains ethyl alcohol, or ethanol, as an intoxicating agent. When an alcoholic beverage is ingested, the alcohol is rapidly absorbed in the stomach and intestines because it does not licenses." Baerlein added, "The most important decision we had to make was how to convince voters that the convenience of buying wine in supermarkets had consequences. Once voters understood that convenience stores and even gas station mini-marts would have been eligible to sell wine under Question 1, citizens voted no in overwhelming numbers." In early 2006, Rasky Baerlein was selected as ballot campaign manager by The Vote No on 1 Committee. Rasky Baerlein devised and executed a multi-faceted, integrated communications campaign that consisted of a large-scale grass roots grass roots pl.n. (used with a sing. or pl. verb) 1. People or society at a local level rather than at the center of major political activity. Often used with the. 2. The groundwork or source of something. effort, an extensive statewide earned media strategy that leveraged print, online and broadcast coverage, and a range of public affairs efforts, including an expansive field operation and Get Out The Vote (GOTV GOTV Get Out The Vote (voter registration campaign) ) program. Additionally, the firm partnered with strategic consulting and polling outfit Marttila Communications Group, direct mail company Mack Crounse Group, and Kelly Habib John to help develop and drive the campaign's key messages among key constituencies. As part of the grassroots campaign, Rasky Baerlein expanded The Vote No on 1 Committee, which sought to educate voters on the true health and safety implications behind the supermarket industry's efforts. The Committee, which consisted of a number of public safety officials including the State Police Association of Massachusetts, Chiefs of Police and Sheriffs from communities throughout Massachusetts, elected and appointed public officials and public health care advocates such as the Massachusetts Public Health Association, played a major role in reaching out and educating voters. Past Rasky Baerlein ballot campaign victories include: * Massachusetts 2000 - Passage of a statewide question creating a state income tax deduction Tax deduction An expense that a taxpayer is allowed to deduct from taxable income. tax deduction See deduction. for charitable contributions charitable contribution n. in taxation, a contribution to an organization which is officially created for charitable, religious, educational, scientific, artistic, literary, or other good works. . (Yes vote) * Massachusetts 2000 - Passage of a statewide question creating a patients bill of rights in health care in Massachusetts. (No vote) * Massachusetts 1998 - Passage of statewide question on reducing the investment income tax. (Yes vote) * Massachusetts 1994 - Passage of statewide measure to maintain the state's mandatory seatbelt law. (Yes vote) * Winchester, MA 2002 - Passage of a proposition 2 ' override to fund local education. (Yes vote) * Boston MA 2001 - Defeat of the Community Preservation Act, which would have raised business taxes. (No vote) * Holyoke, MA 1995 - Approval of casino gaming referendum. (Yes vote) * Shirley, MA 1992 - Approval of a facility siting for solid waste recycling. (Yes vote) * Massachusetts 1990 - Defeat of statewide initiative to outlaw the use of private consultants (engineer and architects) on state projects. (No vote) * Rehoboth, MA 1989 - Defeat of a television station's plans to move its antenna towers. (No vote) About Rasky Baerlein Strategic Communications Rasky Baerlein Strategic Communications offers clients an extensive range of services such as media relations, crisis management, public affairs, government relations and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . Clients are established companies, start-ups, non-profits, trade associations and coalitions across industries including energy, environmental services The various combinations of scientific, technical, and advisory activities (including modification processes, i.e., the influence of manmade and natural factors) required to acquire, produce, and supply information on the past, present, and future states of space, atmospheric, , financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , technology, healthcare, education, sports, and real estate. Headquartered in Boston, MA, the firm has an office in Washington, D.C. |
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