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Rare Medium Redesigns Web Site For SupplySolution, A Leading Provider Of Supply Chain Collaboration Solutions For The Automotive Industry.


Business Editors

NEW YORK--(BUSINESS WIRE)--Aug. 29, 2000

Recognizing the Client's Need for Speed in Revamping

SupplySolution.com, Rare Medium Goes from

Concept to Launch in Seven Weeks

Rare Medium (Nasdaq:RRRR RRRR Raritan River Rail Road
RRRR Rare Medium Corp. (NASDAQ stock symbol) 
) and SupplySolution Inc. today announced the redesign of www.SupplySolution.com, the Web home of the automotive industry's premier provider of Internet-based supply chain collaboration solutions.

SupplySolution's services enable real-time communication and collaboration across automotive supply chains to reduce inventories, cut costs and improve forecasting.

The new Web site was designed to attract and educate potential customers by clearly communicating the company's capabilities and methodologies in improving supply chain efficiencies for various levels of suppliers and buyers throughout the industry. The site will support SupplySolution's efforts to further illustrate and market its subscription-based service, which allows buyers and suppliers to enjoy the benefits of the Internet-based system without making any software investments.

"SupplySolution was looking to move rapidly in developing and launching a site that was intuitive, informative and demonstrative of Adj. 1. demonstrative of - serving to prove or demonstrate; "the oath of office is...demonstrative of the legislative opinion on this subject"- John Marshall  the company's Internet and automotive expertise," said Rare Medium Solution Partner Aaron Chestnut. "Relying on our user-centered design In broad terms, user-centered design (UCD) is a design philosophy and a process in which the needs, wants, and limitations of the end user of an interface or document are given extensive attention at each stage of the design process.  methodology, we created a solution that reflected the client's vision and met its tight timeline by delivering the finished site in seven weeks. SupplySolution needed the site redesigned in time to be unveiled at the University of Michigan (body, education) University of Michigan - A large cosmopolitan university in the Midwest USA. Over 50000 students are enrolled at the University of Michigan's three campuses. The students come from 50 states and over 100 foreign countries.  OSAT OSAT On-Site Assessment and Training
OSAT Office for the Study of Automotive Transportation
OSAT One Step At a Time (outdoor activity club)
OSAT One Step At a Time (George Strait album) 
 Management Briefing Seminars and we're proud to say we met that goal."

In developing SupplySolution.com, Rare Medium employed a multi-disciplinary team of Web development professionals and the company's proven methodology to develop a new design and interactive architecture for the site. The result is a site that incorporates SupplySolution's intimate knowledge of its customer base into an innovative, optimized Web customer experience.

"We are very happy with Rare Medium's effort and the site itself...Rare put in 110%," said Peggy Fenwick, SupplySolution Marketing Program Manager.

About Rare Medium Group, Inc.

Rare Medium invests in next generation Internet See Internet2.  companies and provides end-to-end Internet Services. Rare Medium incubates, finances and manages private companies and also makes strategic investments in independently managed companies that it believes possess superior Internet-focused business models. Rare Medium's Internet Services include development and authoring of business plans and strategies; strategic, creative and technological consulting for Web initiatives; on-line brand development and management; development of content for broadband and wireless applications; and launch of on-line commerce trading exchanges. Rare Medium leverages its Internet Services expertise to increase the overall success of the companies in its investment portfolio.

Rare Medium employs over 1100 people in more than 20 locations worldwide. For more information, visit http://www.raremedium.com.

About SupplySolution

SupplySolution, Inc., with offices in Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif., and Southfield, Mich., is a private corporation founded by its CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president Stephen F. Bell. SupplySolution, Inc. provides the i-Supply(TM) Service, an Internet B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 service that gives both buyers and sellers anywhere in the automotive supply chain powerful, yet easy-to-use enterprise-wide control in monitoring and managing component inventories. The i-Supply(TM) Service, and its suite of application services See ASP and Web services. , dramatically increases efficiency and accuracy in planning, ordering, and inventory control, as well as enabling an unprecedented level of collaboration between the buyer and seller. For more information, contact SupplySolution, Inc. at 800/862-7070 or visit http://www.supplysolution.com.

Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Rare Medium Group Inc., and its subsidiaries' business and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Rare Medium's limited operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favorable terms and those risks discussed in the company's filings with the SEC.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 29, 2000
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