Rare Medium's Brand Solutions Group Wins First Place in the 2000 Mobius Advertising Awards.

Business & High Tech Editors

NEW YORK--(BUSINESS WIRE)--Jan. 22, 2001

Rare Medium's Branding Division Honored for Outstanding

Design and Execution in International Competition's

Image Building/Corporate Identity Category

Rare Brand Solutions, the branding division of Rare Medium (NASDAQ: RRRR), has won first place in the Image Building/Corporate Identity category of the prestigious 2000 Mobius Advertising Awards competition.

Rare Brand Solutions is being honored for outstanding design and execution of a promotional kit for "Blind Date," a nationally syndicated television series produced by Universal Television. Promotional kits, which are sent to television station managers and promotion managers, contain video ads, radio spots and other marketing materials to help local stations promote programs. Designers of the kits seek creative ways to package and present the marketing materials to make them stand out from the crowd, captivate the attention of the local television executives and ultimately enhance their prospects for obtaining local promotions.

For "Blind Date," Rare Brand Solutions packaged the marketing materials in an embossed leather overnight bag, along with two sets of helpful items to use on a blind date. The "Good Date" package included such items as a bottle of champagne, two champagne flutes branded with the show logo and two show-branded toothbrushes. The "Bad Date" kit contained a brochure filled with excuses to use to get away from a bad date, a hasty-retreat taxi voucher and a motivational tape on how to do better on your next blind date.

"Our team did an outstanding job of developing a promotional kit that was not only innovative and eye-catching, but accurately reflected the image of the `Blind Date' program," said Scott Friedland, senior vice president of Rare Brand Solutions. "We are fortunate to have an extremely talented team at Rare Brand Solutions, and winning first place in the Mobius Awards competition is another great testament to their high level of creativity."

Producer Susan Sullivan, designer and art director Dan Sorenson and copywriters Joel Pomonik and Scott Tomlinson led the Rare Brand Solutions team that developed the "Blind Date" promotional kit.

The 2000 Mobius Advertising Awards will be officially presented at an awards ceremony in Chicago on February 8th. Mobius is an international competition honoring highly successful efforts that transform advertising concepts into singularly unique achievements that proclaim leadership in the advertising industry. In 1999, the Mobius Advertising Awards received more than 5000 entries from 36 countries.

Rare Brand Solutions provides end-to-end branding and marketing solutions, developing fully integrated strategies to effectively and consistently communicate the distinct messages of its clients' brands across all media touch points, including Internet, broadband, wireless channels, broadcast and print.

About Rare Medium Group, Inc.

Rare Medium provides end-to-end Internet services and invests in next generation Internet companies. Rare Medium's Internet services include development and authoring of business plans and strategies; strategic, creative and technological consulting for Web initiatives; online brand development and management; development of content for broadband and wireless applications; and launch of online commerce trading exchanges. Rare Medium incubates, finances and manages private companies and also makes strategic investments in independently managed companies that it believes possess superior Internet-focused business models. Rare Medium leverages its Internet services expertise to increase the overall success of the companies in its investment portfolio. For more information, visit http://www.raremedium.com.

Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Rare Medium Group Inc., and its subsidiaries' business and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Rare Medium's inability to complete the transaction on favorable terms; Rare Medium's limited operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes and those risks discussed in the company's reports and filings with the SEC.