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Rapt Names Rick Burghli Vice President of Strategic Market Development; Former i2 Executive Brings Extensive Sales and Solutions Expertise to Rapt's Senior Team.


Business Editors & High Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 22, 2002

Rapt, Inc., a leading provider of profit improvement software, today announced that Rick Burghli has joined the company as Vice President of Strategic Market Development. Rick will be responsible for overseeing strategic accounts and alliances and establishing new verticals for Rapt.

Prior to Rapt, Rick worked at i2 Technologies, where he served on the CEO's staff in several sales, business implementation, and solution architecture roles. He helped conceive conceive /con·ceive/ (kon-sev´)
1. to become pregnant.

2. take in, grasp, or form in the mind.


con·ceive
v.
1. To become pregnant.

2.
 and launch several of i2's offerings and led strategic deal teams that closed software deals in excess of one hundred million dollars.

"Rick's decision to join Rapt is a huge win for our team," said Tom Chavez, Rapt co-founder and chief executive officer. "There are very few people in the software business who can articulate business solutions as clearly and compellingly as Rick can, and who have participated as deeply in the early creation of new software spaces such as supply chain management. Having established a solid product footprint and demonstrated dramatic value at our early blue-chip accounts, we're ready to expand our presence in the market. There's no question that Rick will speed our way to continued success in new accounts and new verticals."

"While effective sales and marketing plans are crucial for success in enterprise software, they need to be bolstered by real products that demonstrate tangible, measurable value - which Rapt delivers to the industry with its innovative solutions," said Rick Burghli. "Price and profit intelligence is the next frontier in enterprise applications software, and Rapt is ideally positioned to dominate in this market space. I'm thrilled to be part of the senior team at Rapt to help explain and evangelize e·van·gel·ize  
v. e·van·gel·ized, e·van·gel·iz·ing, e·van·gel·iz·es

v.tr.
1. To preach the gospel to.

2. To convert to Christianity.

v.intr.
To preach the gospel.
 this value to new customers and partners."

Burghli is considered an authority in supply chain management, execution, fulfillment, and profit optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
. He holds a BS in Electrical Engineering electrical engineering: see engineering.
electrical engineering

Branch of engineering concerned with the practical applications of electricity in all its forms, including those of electronics.
, MS in Mathematics, and a PhD in Industrial Engineering from Wichita State University Wichita State University (WSU) is an American state-supported university located in the city of Wichita, Kansas. WSU is one of six state universities governed by the Kansas Board of Regents. The current President is Dr. Donald Beggs. .

About Rapt, Inc.

Rapt, Inc. is the market leader in Profit Optimization and Pricing Intelligence software. Selected as a Computerworld Top 100 Emerging Company for 2002, Rapt's algorithmic technology has been covered by The Economist and USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
. With Rapt's Profit Center solution, companies such as Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982.  and Hewlett-Packard have liberated lib·er·ate  
tr.v. lib·er·at·ed, lib·er·at·ing, lib·er·ates
1. To set free, as from oppression, confinement, or foreign control.

2. Chemistry To release (a gas, for example) from combination.
 significant revenue and profit while simultaneously growing market share. San Francisco-based and privately-held, Rapt is funded by Accel Partners, Levensohn Capital, and Summit Accelerator Fund. Rapt rejects hype: we deliver statistically proven profit uplift to our customers.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 22, 2002
Words:413
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