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Rapt Named to AlwaysOn Media Top 100.


Leading Provider of Pricing and Profitability Management Solutions Recognized for Leadership in Emerging Technology for the Media Industry

SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Rapt, a leading provider of pricing and profitability management solutions, today announced that it has been chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. AO Media 100 is a power list of the top private digital media companies. Rapt was handpicked by the AO Media editorial team based on a set of five criteria -- innovation, market potential, customer adoption, media buzz and investor value creation.

Rapt and the AO Media 100 will be honored at the AO Media executive summit January 29-31, 2007 at The Mandarin Oriental Hotel in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in marketing, branding, advertising, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . The event will also showcase top innovative private companies that are changing the way media is created, distributed and consumed.

"The AO Media 100 are creating new revenue opportunities in the more than $16.4 billion online advertising market by disrupting traditional media and advertising models," said Tony Perkins Tony Perkins may refer to any of the following people:
  • Anthony Perkins (actor)
  • Tony Perkins (television meteorologist)
  • Tony Perkins (politician)
, founder and editor in chief of AlwaysOn. "They are innovating by applying game-changing technology to key sectors including user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as , technology-enablers, mobile marketing, community platforms, Web analytics, and online advertising services."

The AO Media 100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

Rapt provides sophisticated technology that helps media companies manage and optimize yield from advertising assets, driving annual revenue uplifts of up to 15%. Across Rapt's entire customer portfolio, the company's software and services support the pricing and planning of more than $27 billion in customer revenue each year.

Meeting AO's pre-requisite of helping the advertising and media establishment navigate the current disruptive forces in online media, including ad model changes, Rapt has emerged as the industry standard in media monetization solutions, the one-and-only firm to turn to for real world inventory and pricing solutions in the incredibly dynamic digital media environment. After working with Rapt, the results speak for themselves, with media companies experience significantly increased revenue and remarkable return on their technology investment.

"On behalf of our media customers, online and off-, we are honored to be named to the AO Media 100," said Tom Chavez, Rapt Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This award provides further validation of our vision to deliver today's leading media companies with the sophisticated software solutions they need to effectively monetize their advertising, audience, and content assets."

A full list of all the AO Media 100 companies can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/

About AO Media 2007: January 29-31 @ The Mandarin Oriental Hotel, NYC NYC
abbr.
New York City


NYC New York City
 

AlwaysOn Media is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the global advertising and media establishment. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. At AlwaysOn Media, our editors will also honor the AO Media 100 Top Private Companies. Fifty of the top CEOs from the AO Media 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About Rapt

Rapt Inc. is a leading provider of pricing and profitability management solutions. These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
. Rapt software, based on Rapt's proprietary analytic engine technology, enables companies to optimize and mange mange (mānj), contagious skin disease of domestic and wild animals. The several types of mange, including follicular and sarcoptic mange, are caused by various minute parasitic mites that burrow into skin, hair follicles, or sweat glands.  pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing
Setting the price based upon prices of the similar competitor products.
, while Rapt's advisory services help companies design and implement best-practice pricing processes across their organization. Rapt's client base includes MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Yahoo!, Seagate, Apple Computer, NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. , Tacoda, Dow Jones Dow Jones

the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202]

See : Finance
 & Company, The Weather Channel Interactive and others. More information about Rapt can be found at: www.rapt.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 22, 2007
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