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Rapped up.


Professional basketball players may be forced to tone down their rapper-influenced styles, but the crew covering college hoops for CBS (Cell Broadcast Service) See cell broadcast.  are doing the reverse, with the help of L.A.-based Ward Rhobe Management Corp.

Ward Rhobe, a fashion consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
. has worked out a deal with Peerless Clothing Inc., based in Montreal, to dress the CBS crew, including broadcasters Greg Gumble and Clark Kellogg Clark Clifton Kellogg Jr. (born July 2 1961), known as Clark Kellogg, is a college basketball analyst and former player in the National Basketball Association. Basketball Career
High School
Clark 'Special K' Kellog attended St.
, in Sean Jean clothes. Peerless is a licensee of Sean John Sean John is a clothing line founded by hip-hop mogul Sean Combs A.K.A Diddy,in 1998. The name is taken from Combs' first and middle given names.

People representing the brand include Combs himself, rappers T.I.
, rapper Sean 'P Diddy' Combs' fashion label.

"We are still talking about suits, shirts and ties, but with a little more style," said Richard Valenza, president of Ward Rhobe. "'They are dressing them up a little more for image, and we are taking a little liberty with that image."

Valenza felt that Sean Jean would be a good fit for the college basketball broadcasts because it appeals to young fans. In return for providing the clothing, Sean John gets on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 credit--with sales, of course, being the real boost.

Staff reporter Rachel Brown can be reached at (323) 549-5225, ext. 224, or by e-mail at rbrown@labusinessjournal.com.
COPYRIGHT 2005 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:CBS clothing taken care by Ward Rhobe Management Corp
Author:Brown, Rachel
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Oct 31, 2005
Words:183
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