Rap Luminary Busta Rhymes Chooses Clive Davis' J Records.

Entertainment/Music Editors

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NEW YORK--(ENTERTAINMENT WIRE)--Feb. 12, 2001

Much sought-after multi-platinum rap star Busta Rhymes, one of the most recognizable stars of hip-hop has chosen Clive Davis' J Records as his new home.

Busta Rhymes' career includes a history of chart-topping albums, smash singles (such as the multi-platinum "Woo-Hah!! Got You All in Check") and numerous high-profile movie roles. In addition to joining J Records as an artist, Busta Rhymes' also brings Flipmode Entertainment, his own record label that debuted with a gold-selling Flipmode Squad album last year.

Busta Rhymes comments, "The legacy of Clive Davis' leadership is undeniable and I respect him tremendously. What intrigued me most about going to J was that Clive believed in my vision as a whole. It wasn't about being in the Busta Rhymes business - for him it was about being in business with Busta Rhymes. What more could I ask for?"

Clive Davis states, "To me, Busta Rhymes is the quintessential rap star. His charisma, presence and persona are electrifying. All of us at J Records are appropriately amped!"

Brooklyn-born Busta Rhymes is rap music's most distinctive personality whose unique creativity, complexity and rapid-fire delivery has fashioned a career rampant with success. In 1990, at the age of seventeen, Busta co-founded the Leaders of the New School, a group highly respected in the hip-hop underground for their Afrocentric philosophy and hard-edged style. As a solo artist for the first time in 1995, Busta's ascent to stardom began with breakthrough guest performances on A Tribe Called Quest's classic "Scenario," a remix of Craig Mack's "Flava in Ya Ear," not to mention a role in John Singleton's film Higher Learning. Signed to Elektra Records, Busta Rhymes first solo debut, The Coming, proved a huge hit with the single "Woo-Hah!! Got You All in Check" which became a Top Ten single. Three more in Busta's epic album series followed which include When Disaster Strikes (which debuted at number three in 1997), E.L.E.-The Final World Front and his most recent platinum record Anarchy. Additionally, Busta Rhymes recently appeared on the silver screen in the remake of "Shaft."

J Records, a private joint venture between Clive Davis and BMG Entertainment, is the largest new label ever launched in music industry history. Clive Davis, Chairman and CEO of J Records is the legendary executive who founded Arista Records in 1975 and nurtured many of today's top musical artists including Whitney Houston, Aretha Franklin, Santana, Patti Smith, Sarah McLachlan and the Eurythmics. The J Records roster includes Luther Vandross, O-Town, Deborah Cox, LFO, Next, Monica (a joint venture with Arista), Alicia Keys, Olivia and Shannon Curfman. J Records also has a joint venture with Wyclef Jean's brand new label, Clef Records on which the Product G&B will release a new album.

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