RandomSoft and Sunburst Ink Distribution Deal for Home Education Products; Award Winning CD-ROMs now bring learning fun to the consumer channel.PLEASANTVILLE, N.Y.--(BUSINESS WIRE)--Aug. 26, 1996--Sunburst Communications, a leading provider of software and other educational products for 25 years, has teamed with RandomSoft, a respected distributor of multimedia software, to bring children's CD-ROM CD-ROM: see compact disc.CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). titles into wide consumer distribution. "Parents already know that these popular software titles used at school help children increase achievement and improve self-esteem," said Warren Schloat, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Sunburst, citing a 1995 Software Publishers Association study that reported strong links between educational software and student achievement. "With RandomSoft's help, Sunburst is taking its place in the consumer market, so parents and students can extend learning beyond the classroom to the home." RandomSoft Vice President Dennis Rosenberg said that the company is looking forward to distributing Sunburst products. "With 25 years of experience in the educational market, Sunburst is perfectly positioned to be successful in bringing learning software to the home. Parents as well as teachers know and trust the Sunburst name for quality educational products." Sunburst and RandomSoft will initially partner to bring four educationally based CD-ROM's to wide consumer distribution: A to Zap!, Type to Learn, Net Explorations with Web Workshop and Book Workshop. A to Zap!, the learning and exploration program for 3- to 6-year-olds, won Newsweek's 1996 Editor's Choice Award and was nominated for two Codie awards from the Software Publisher's Association. A to Zap! has won acclaim in publications directed to parents including Family Fun, Working Mother and CD-ROM Today. A to Zap! is on the Children's Software Revue's All Star Software list, and recently received a Classroom & Technology award for both school and home. Type to Learn is the innovative keyboarding program for children and adults that teaches typing with entertaining and educational graphics, while reinforcing spelling, grammar, composition and punctuation skills. Type to Learn has been used successfully by over 15,000,000 students since 1985 and was also nominated for a Codie Award. Net Explorations with Web Workshop allows children to create their own web page using familiar drawing tools, like paint and a paintbrush (graphics, tool) Paintbrush - A Microsoft Windows tool for creating bitmap graphics. . Net Explorations with Web Workshop provides "focused explorations" that help develop a child's creativity and produce meaningful content on the Internet. For kids 5-12, writing and illustrating their own books is easy with Book Workshop. Book Workshop has a simple design to help kids focus on their own creativity and easily create books. Books are printed as traditional books or posted to Sunburst's Author Exchange on Sunburst's Website. In August 1996, these top-rated educational software programs will be available in the consumer channel through RandomSoft distribution. RandomSoft will distribute Sunburst's A to Zap!, Type to Learn, Explorations with Web Workshop and Book Workshop to a wide range of retail and national accounts, including retailers such as Software Etc., CompUSA, Computer City, Circuit City, Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , Price/Costco, Barnes & Noble and others, wholesalers such as Ingram Micro Ingram Micro, Inc. NYSE: IM a Fortune 100 company founded in 1979 and based in Santa Ana, California. It is the world’s largest technology distributor and a leading technology sales, marketing and logistics company. , Merisel and Beamscope, and catalogers such as Multiple Zones, Inc. About Sunburst Communications From its inception, Sunburst Communications has held a vision of helping teachers and students with an open-ended, creative approach to learning. Founded in 1972 as an educational filmstrip film·strip n. A length of film containing a series of photographs, diagrams, or other graphic matter prepared for still projection. filmstrip n → tira de diapositivas and supplementary print materials company, Sunburst was an early player in the educational computer arena. Since 1982 the company has been a consistent standard setter in the educational technology industry. Sunburst has published over 250 titles for the K-12 market in mathematics, science, language arts language arts pl.n. The subjects, including reading, spelling, and composition, aimed at developing reading and writing skills, usually taught in elementary and secondary school. , early elementary education elementary education or primary education Traditionally, the first stage of formal education, beginning at age 5–7 and ending at age 11–13. and problem-solving. Sunburst software is used in over 70% of US schools. Sunburst Communications is headquartered in Pleasantville, N.Y., and maintains software development offices in Pleasantville and in Los Altos Los Altos (lôs ăl`tōs, lŏs), residential city (1990 pop. 26,303), Santa Clara co., W Calif.; inc. 1952. There is diversified light manufacturing. , Calif. About RandomSoft RandomSoft, the multimedia products sales, marketing and fulfillment division of Random House, Inc., is uniquely positioned to distribute and sell CD-ROM multimedia products from leading developers and publishers. RandomSoft focuses on distribution, dedicated national account managers and sales representatives throughout the country. RandomSoft provides services including national account sales, store training and merchandising, warehousing and shipping, accounts receivable accounts receivable n. the amounts of money due or owed to a business or professional by customers or clients. Generally, accounts receivable refers to the total amount due and is considered in calculating the value of a business or the business' problems in paying invoicing and collections, manufacturing and information systems. The company also offers a full array of support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services from outside vendors including packaging design, launch strategies and ongoing marketing support, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and advertising. CONTACT: Alexander Communications, Inc. Kate O'Sullivan, 415/923-1660 kosulliv@alexander-pr.com or Sunburst Communications Claire Kubasik, 800/338-3457 Ext.2175 |
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