Rand McNally Launches Next-Generation Mapping Solution for Wireless Phones; New Mobile Travel Tools Give Wireless Customers Maps and Driving Directions at Their Fingertips.Business Editors/Travel Writers MobileFocus @ CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. NEW ORLEANS--(BUSINESS WIRE)--March 17, 2003 Rand McNally Rand McNally & Company is the preeminent American publisher of maps, atlases, and globes for travel, reference, commercial, and educational uses. It also provides online consumer street maps and directions, as well as commercial transportation routing software and mileage data. , the world's premier provider of mapping, routing and travel solutions, today announces the launch of Rand McNally Mobile Travel Tools, a complete mapping solution for J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory. (TM)-enabled wireless phones. (Ed. note follows.) Rand McNally Mobile Travel Tools is a productivity application that gives wireless subscribers consumer-friendly mapping and directions - anytime with anywhere access to coast-to-coast navigation information. Mobile Travel Tools provides an indispensable application for 3G mobile phone users. (Ed. note follows.) Unlike directions available through wireless Web browsers The following is a list of web browsers. Historical Historically important browsers In order of release:
"Mobile Travel Tools leverages the database technology, mapmaking expertise, and consumer travel knowledge that are the building blocks of Rand McNally's line of print media and electronic products," stated Michael K. Hehir, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Rand McNally. "Rand McNally is extending our Internet enterprise by offering our mapping expertise to the wireless user. We see significant opportunities to provide quality applications and services over carriers' networks." A next generation data service, Rand McNally Mobile Travel Tools is designed to meet wireless carriers' top goals: increasing customer retention, driving additional revenue from the existing subscriber base, and attracting new subscribers through compelling offerings. Similar to downloadable ring tones and games, Rand McNally Mobile Travel Tools leverages wireless carriers' prior investment on data billing infrastructure, enabling them to offer new data services at a set fee. The global market for consumer mobile data services will reach $71 billion by 2007, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. telecom researcher Ovum. Traffic and subscription revenues generated by consumers using mobile data services will account for 93 percent of carriers' data revenues this year and 78 percent by 2007. About Rand McNally Rand McNally & Company, founded in 1856, is America's indispensable travel guide, providing mapping, routing and trip-planning tools for the consumer, business, education and commercial transportation markets. The company produces print and electronic products featuring national and local maps for the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada, including the Rand McNally Road Atlas A road atlas is a map or set of maps that primarily display roads and transport links rather than geographical information. Types Road Atlases come in many shapes, sizes and scales. and Thomas Guides. Rand McNally offers trip planning on randmcnally.com and operates retail stores across the United States. For more information, call 800/333-0136 or visit www.randmcnally.com. Editor's Note - Definition of terms: J2ME(TM) - Java 2 Platform, Micro Edition (language, programming) Java 2 Platform, Micro Edition - (J2ME) Sun's Java platform for consumer devices. J2ME defines Configurations and Profiles for different classes of small memory device, from smart cards to pagers to set-top boxes. is the Java technology platform for consumer and embedded devices. 3G - Third generation of mobile communications technology that promises increased bandwidth, up to 384 Kbps when a device is stationary or moving at pedestrian speed, 128 Kbps in an automobile, and 2 Mbps in fixed applications. J2ME is a trademark of Sun Microsystems. |
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