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Rainforest Alliance workshops and annual gala.

Representatives from international companies--in sectors ranging from coffee to forest products to finance--gathered for a day-long marketing workshop on sustainability and certification organized by the Rainforest Alliance, an international conservation organization, before its annual gala. The workshops were held in May in New York City.

The Gala, which was held after the workshop, took place at the American Museum of Natural History and "recognized exceptional achievements made by individuals and companies in the areas of sustainable agriculture, forestry and tourism. Proceeds from the Gala went to benefit our comprehensive conservation initiatives," according to Rainforest Alliance's website. Highlights from the event ranged from a charitable auction including Gibson guitars and vacation packages, a personal message from Prince Charles via satellite and an elegant menu featuring Rainforest Alliance certified products.

Representatives from companies such as Gloria Jean's Coffees, Nestle Nespresso SA, Cafe Bom Dia, Caribou Coffee, Coffee Labs Roasters, Unilever and Willamette Valley Vineyards were some of those in attendance.

Australian-owed Gloria Jean's Coffees International and Luigi Lavazza S.p.A were two coffee companies who were corporate green globe awardees at the gala for their efforts. Gloria Jean's Coffees has committed to buying nearly 3.9 million lbs (1,750 metric tons) of coffee from Rainforest Alliance Certified farms this year. In addition, the company has pledged to source up to 85% of its total coffee supply from certified farms in the next three years. Luigi Lavazza S.p.A. works with the Rainforest Alliance on Tierra, a project that helps small coffee-growing communities in Honduras, Peru and Colombia improve working conditions and environmental practices and become more competitive in their production. Nestle Nespresso S.A., a co-chair at the gala, has been working with the Rainforest Alliance and their partners in the Sustainable Agriculture Network (SAN) to develop its AAA Sustainable Quality Program since 2003. The program incorporates environmental, social and quality standards for more than 15,000 farms from which the company sources its coffee.

For more info., visit www.rainforestalliance.com.
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Title Annotation:Trade News
Comment:Rainforest Alliance workshops and annual gala.(Trade News)
Publication:Tea & Coffee Trade Journal
Date:Sep 1, 2008
Words:333
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