Ragan Communications acquires The Economics Press's flagship title, Bits & Pieces.Bits & Pieces, the unique, pocket-size motivational publication with a loyal readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. of more than 250,000 people worldwide, has been purchased by Lawrence Ragan Communications Inc. from The Economics Press. First published 33 years ago by John Beckley, founder of The Economics Press, Bits & Pieces became the leading source of inspirational in·spi·ra·tion·al adj. 1. Of or relating to inspiration. 2. Providing or intended to convey inspiration. 3. Resulting from inspiration. stories, anecdotes and quotes for businesses of all sizes, including many Fortune 500 companies. "It's very difficult to find a sales person or trainer who is not familiar with this publication," said Dan Oswald, president of Ragan Communications. "Its reach is monumental." Subtitled sub·ti·tle n. 1. A secondary, usually explanatory title, as of a literary work. 2. A printed translation of the dialogue of a foreign-language film shown at the bottom of the screen. tr.v. "The Magazine that Motivates the World," the 24-page, 4 x 61/2" publication is read by salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. , middle managers, CEOs, parish priests Parish priest may refer to
The sale also includes Leadership ... with a human touch, another pocket-size booklet with "practical wisdom from leaders down through the centuries." Other assets other assets Assets of relatively small value. For financial reporting purposes, firms frequently combine small assets into a single category rather than listing each item separately. in the purchase include compilations of Bits & Pieces and other ancillaries. "It is not without some degree of sadness that we mark the departure of Bits & Pieces from our stable of motivational and employee training publications," noted Alan D. Yohalem, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The Economics Press. "It has been our flagship title since its inception. We are happy, however, that it will now be in the very capable hands of the people at Ragan Communications. I believe that under Ragan's direction, its best days are still ahead." Yohalem said the sale will allow his company "to focus its efforts and resources in a new strategic direction." Ragan Communications, founded in 1969 by the noted business communications expert Lawrence Ragan, publishes seven management newsletters that share some of the characteristics of Bits & Pieces. Mike King, publisher of Ragan's management newsletter group, pointed out two of the company's newsletters that especially fit well with Bits & Pieces: The Motivational Manager and Positive Leadership. "This was a strategic purchase for us," King said. "The people who read Bits & Pieces match the demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and profile of our readership. The potential synergies are endless." A recent contest asking readers to tell how the publication changed their lives yielded over 2,000 entries, Oswald said. "There is a passion for this tiny little magazine that is awe-inspiring," King said. "Who wouldn't want readers who are that engaged?" In addition to its management newsletters, Ragan publishes 14 other newsletters in the fields of employee communications (including its 1970-founded flagship newsletter, The Ragan Report), media relations, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and the internet. The company also sponsors a wide range of conferences in the same markets. It employs 65 people in its offices in Chicago's Loop business district. |
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