Radio--single.CLIENT: Arvesta Corporation, Sanger, Calif.--Hylon Kaufmann AGENCY: Woodruff Communications, Columbia, Mo.--Steve Engle MESSAGE: Elevate fungicide fungicide (fŭn`jəsīd', fŭng`gə–), any substance used to destroy fungi. Some fungi are extremely damaging to crops (see diseases of plants), and others cause diseases in humans and other animals (see fungal infection). provides unsurpassed control of bunch rot (Botrytis cinerea Botrytis cinerea is a fungus that affects many plant species, although its most notable hosts may be wine grapes. In viticulture, it is commonly known as botrytis bunch rot; in horticulture, it is usually called grey mould or gray mold. ). AUDIENCE: California table grape Table grapes are grapes intended for consumption while they are fresh, as opposed to grapes grown for wine production, juice production, or for drying into raisins. Depending on the market for wine and table grapes, low quality wine may contain some grapes that could also be sold growers. MERIT: Crompton/Uniroyal Chemical / Fruehling Communications NATIONAL FINALISTS: Boehringer Ingelheim Vetmedica Inc, / NKH&W Inc. New Holland North America / Colle+McVoy (2) Bayer CropScience / Rhea rhea, in zoology rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in. & Kaiser Marketing Communications Pioneer Hi-Bred International Inc. / McCormick Company Pfizer Animal Health / Rhea & Kaiser Marketing Communications Valent U.S.A. Corporation / archer>malmo Arvesta Table Grape Radio Grape Sergeant: Alright you grapes, fall in for inspection. What seems to be the problem, Thompson? Thompson: Well sir, I'm feeling all soft and mushy mush·y adj. mush·i·er, mush·i·est 1. Resembling mush in consistency; soft. 2. Informal a. Excessively sentimental. See Synonyms at sentimental. b. . Sergeant: Soft and mushy, soft and mushy. You call yourself a table grape? Thompson: I think so, sir. Sergeant: I'll do the thinking around here, Thompson. And I think you've got a bad case of bunch rot. Thompson: Bunch rot? Why me? Sergeant: Why me? Because you weren't treated with Elevate, that's why.... |
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