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Radio--series.


CLIENT: Bayer CropScience, Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.--Stephanie Gable

AGENCY: AdFarm, Kansas City, Mo.--Colin Clarke

MESSAGE: Prevent yield loss due to scab (Fusarium Fusarium

a genus of fungi; some species are plant pathogens and some are opportunistic infectious agents of humans and animals. Many also produce trichothecene toxins which cause poisoning of animals if the infected material, usually stored feed, is eaten.
 Head Blight). FOLICUR allows a grower to better manage and effectively market his wheat crop.

AUDIENCE: Wheat growers in North Dakota, Minnesota and South Dakota, primarily in the Red River Valley
See also the Red River disambiguation page.


The Red River Valley is a region in central North America that is drained by the Red River of the North.
, who farm more that 500 wheat acres.

MERIT: FMC See fixed mobile convergence.  Corporation Agricultural Products Group / NKH&W Inc.

NATIONAL FINALISTS: FMC Corporation Agricultural Products Group / NKH&W Inc. Bayer CropScience / Rhea rhea, in zoology
rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in.
 & Kaiser Marketing Communications New Holland North America / Colle+McVoy Syngenta Crop Protection / Martin|Williams (2) Pioneer Hi-Bred International Inc. / McCormick Company Dow AgroSciences LLC / Bader Rutter & Associates Inc.

FOLICUR Radio (knock at door)

Farmer: Coming ... (opens door) Scab, I wasn't expecting you.

Scab: Farmers never do. I'm here for your money.

Farmer: Oh right, I didn't use FOLICUR fungicide on my wheat. Let me get my wallet

Scab: Maybe you ought to make it your checkbook.

Announcer: When Scab drops by, be prepared Protect grade, yield and profit in your wheat with FOLICUR. Because if you don't use it, you'll lose it.
COPYRIGHT 2004 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Best of NAMA; AdFarm; Bayer CropScience
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2004
Words:187
Previous Article:Radio--single.(Best of NAMA)(Arvesta Corporation)(Woodruff Communications)(Brief Article)
Next Article:Television--single.(Best of NAMA)(McCormick Communications Inc.)(Pioneer Hi-Bred International Inc)(Brief Article)
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