Radio single.AWARD ABAMN 2004 AD Awards Contest Suzie Institution: Union Bank & Trust Co. Lincoln Lincoln, city and district, England Lincoln, city (1991 pop. 79,980) and district, Lincolnshire, E England, in the Parts of Kesteven, on the Witham River. , Neb. Assets: $1.4 billion Agency: Bailey Lauerman, Lincoln, Neb. This radio ad was a component in a multimedia campaign including television. The goal was to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the changes occurring with a number of the bank's competitors--changes that customers didn't did·n't Contraction of did not. didn't did not didn't do like. Customers at competing banks, for example, sometimes found it hard to reach decision-makers. One of Union Bank's distinguishing characteristics Noun 1. distinguishing characteristic - an odd or unusual characteristic distinctive feature, peculiarity characteristic, feature - a prominent attribute or aspect of something; "the map showed roads and other features"; "generosity is one of his best is that people answer the telephones and decision-makers are accessible. Kevin Keller, first vice president of marketing, advises that when it comes to broadcast media, you cannot copy what works in other markets. "Make sure your creative fits both the market conditions and what your bank can deliver." Suzie SFX SFX Special Effects SFX Self Extracting (data compression) SFX SpreadFireFox (IRC) SFX Sound Effect(s) SFX Side Effects (counter-strike gaming clan) : SOUND OF PHONE RINGING THROUGH RECEIVER. IT'S ANSWERED. WOMAN: Hello. MAN: Hi, Honey ... WOMAN: Welcome to Suzie's automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. help line. MAN: Suzie? WOMAN: For a schedule of the kid's soccer games, press one ... MAN: Honey? WOMAN: For the weekend to-do list, press two ... Man: But ... MUSIC: UNDER ANNOUNCER ANNCR: Seem like the relationships you've come to count on keep changing? Then come to Union Bank. Our stability and dedication to personal service have made us Lincoln's largest local bank. Union Bank. You belong here. WOMAN: For your chances of playing golf this weekend, press zero. |
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