Radio Unica 1580 AM Los Angeles Hits The Airwaves On January 1, 1999.LOS ANGELES--(BUSINESS WIRE)--Dec. 30, 1998-- 50,000 watt, powerhouse station to deliver full-market coverage of popular Radio Unica Network programming Radio Unica 1580 AM (KBLA) in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. hits the airwaves on January 1, 1999. A 50,000-watt, full-market coverage station, Radio Unica 1580 AM will broadcast the Network's complete programming schedule. Jose Cancela, who oversees Radio Unica's station group and is President of Radio Unica Corp., commented, "The launch of Radio Unica 1580 AM is an enormous milestone for us. Radio Unica 1580 AM's powerhouse signal fully eliminates concerns regarding our coverage of the greater Los Angeles area The Greater Los Angeles Area, or the Southland, is the agglomeration of urbanized area around the city of Los Angeles, California, United States. There are two "official" definitions—the Los Angeles metropolitan area consisting only of the Los Angeles and Orange ." He added, "Our programming distribution strategy calls for ownership and management of radio stations in the top U.S. Hispanic markets. Radio Unica 1580 AM is a key part of that strategy. Our programming will now be available to one hundred percent of Hispanic listeners in the greater Los Angeles area." Radio Unica 1580 AM's launch is supported by a massive advertising campaign that includes television commercials, outdoor billboards, and a painted bus. The campaigns commercial elements star telenovela A telenovela is a limited-run television serial melodrama of the type made famous in Latin America. The word is a portmanteau of tele, short for television, and novela ("novel/soap opera"). Telenovelas are essentially soap operas in miniseries format. sensation Daniela Castro, who most recently appeared in Univision's highly rated telenovela, Desencuentro. Radio Unica's star-based programming line-up includes such elements as contemporary-themed talk shows hosted by internationally known personalities such as Pedro Sevcec Pedro Sevcec (born approx. 1950) is a television reporter who works for Telemundo in the United States. He was born in Uruguay and spent much of his life in Argentina. Sevcec in the United States has had much success as a news reporter. , Maria Elena Salinas Salinas, city, United States Salinas (səlē`nəs), city (1990 pop. 108,777), seat of Monterey co., W Calif.; inc. 1874. It is the shipping and processing center of a fertile valley famous for its grain and lettuce. , Cristina, Dr. Isabel Gomez-Bassols, Fulvia Peimbert and William Restrepo. In addition, Radio Unica's programming includes sports talk hosted by Jorge Ramos For other persons named Ramos, see Ramos (disambiguation). Jorge Ramos (born March 16, 1958) is a Mexican anchor of Noticiero Univision. Ramos joined Univision in 1985. He has interviewed multiple world leaders including Fidel Castro, Bill Clinton, George W. and other top names in sports broadcasting. As the largest Spanish-language radio network news operation in the U.S., Radio Unica also broadcasts a three-hour morning news program and up-to-the-minute newscasts 4 times an hour, 24 hours a day. Unique to Radio Unica's format is listeners' ability to interactively participate via toll-free phone lines. Radio Unica is the first and only national 24-hour, long form, Spanish-language news-talk, sports, information, and entertainment radio network in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The Network will celebrate its 1st year anniversary on Jan. 5, 1999. Radio Unica owns and/or operates 13 stations in the top U.S. Hispanic markets and has affiliates nationwide, in Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , and Australia. The company's corporate and state-of-the-art network headquarters are located in Miami. Radio Unica - La Primera en Deportes (The Network First in Sports), recently acquired the exclusive broadcast rights to Copa America 1999 & 2001, Gold Cup 2000 & 2002, and the qualifying matches for World Cup 2002. |
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