Radio Shack sponsors Rock and Roll Hall of Fame and Museum.

FORT WORTH, Texas--(BUSINESS WIRE)--Nov. 7, 1994--Radio Shack(R) has become the first official sponsor of the Rock and Roll Hall of Fame and Museum.

In celebration, Radio Shack announced Monday a nationwide "Rock and Roll Fantasy Sweepstakes" beginning in early December. The top prize winner will receive an all expense paid, once-in-a-lifetime trip for two to the 1995 Rock and Roll Hall of Fame Induction Ceremony in New York City.

Radio Shack is the first corporate sponsor to support the new Rock and Roll Hall of Fame and Museum, currently under construction in Cleveland, Ohio.

"This association is a natural one for us. Radio Shack began providing high quality audio products to the American public in the early fifties -- just about the same time that rock and roll music was becoming popular," said Leonard Roberts, president of Radio Shack.

"The history of Radio Shack and the history of rock and roll have often converged over the years. When you think of the great musical moments in rock and roll, there is a good chance you heard them first on a Radio Shack product."

The sweepstakes winner and a guest will spend four days and three nights (January 12 through January 15, 1995) in the Big Apple with airfare, hotel and transportation included.

At the invitation-only induction ceremony, they will join the Who's Who of rock and roll in celebration of the new inductees. Former inductees include such rock and roll legends as Chuck Berry, Buddy Holly, Jerry Lee Lewis, Elvis Presley, The Beatles, The Rolling Stones, The Supremes, The Doors, Elton John, Rod Stewart and many more.

The fantasy trip also includes tickets to a Broadway musical, a concert performance, Gold Charter Membership to the Rock and Roll Hall of Fame and Museum and $1,000 in cash.

Other prizes include a complete Optimus(R) surround sound audio system, 10 Optimus DCT-2000 Digital Compact Cassette recorders, 25 Gold Charter Memberships to the Rock and Roll Hall of Fame and Museum and 100 Radio Shack(R) AM/FM stereo headsets.

To enter the sweepstakes, contestants may pick up an entry blank at participating Radio Shack stores and dealers nationwide (void where prohibited). Entry forms will be available from December 4th through December 11th. Winners will be notified following a drawing on December 21st.

The Rock and Roll Hall of Fame(R) was launched in 1983, when the music industry decided the time had come to honor the men and women who have made unique contributions to the energy and evolution of rock and roll.

Industry leaders created the Rock and Roll Hall of Fame Foundation which organizes the annual nomination, election and induction of new members. To date, nearly 100 artists, as well as members in non-performance and early influence categories, have been inducted into this pantheon of rock greats (see attachment).

Each year, the induction ceremony includes musical performances by artists of different generations in a celebration of rock's improvisational spirit. Artists participating in the 1994 induction ceremony included Eric Clapton, Bruce Springsteen, Paul McCartney, U2's Bono, The Band, The Grateful Dead and Axl Rose.

The concept for a museum and archive dedicated to rock's vital heritage was also initiated in 1983. The Foundation undertook a nationwide search for an appropriate location and selected Cleveland as the home of the Rock and Roll Hall of Fame and Museum in 1986. In July 1994, Radio Shack signed on as the first corporate sponsor for The House That Rock Built(SM).

The museum is a $92 million, 150,000 square-foot project designed by internationally renowned architect I.M. Pei. Visitors will be able to explore rock's culture impact and ongoing evolution through a dynamic experience encompassing interactive exhibits, performance spaces, library and archive, special programs and displays from the museum's permanent collection of rock and roll treasures.

A state-of-the-art broadcast facility, underwritten by Radio Shack, will be used by visiting DJ's for live broadcasts to their home markets.

Other highlights include in-depth exhibits on individual artists or groups, historical periods and current musical events; a multi-media presentation of an actual recording session; a replica of famous disc jockey Alan Freed's 1954 studio where the phrase "Rock and Roll" was coined; a small theater for live performances; and a dramatic permanent gallery featuring the members of the Rock and Roll Hall of Fame.

Radio Shack, a division of Tandy Corporation, is America's ultimate electronics service store for audio, video, personal computer, telephone and personal electronic products and components. Radio Shack is a major retailer of speakers, batteries, calculators, telephones communications equipment, antennas, electronics components and accessories.

Radio Shack's 6,500 neighborhood locations provide personalized attention and innovative products that meet the ever-changing needs of American consumers. -0- TRADEMARKS: Radio shack is a registered service mark used by Tandy Corporation. Optimus is a registered trademark used by Tandy Corporation. Rock and Roll Hall of Fame is a registered service mark and The House That Rock Built is a service mark used by the Rock and Roll Hall of Fame and Museum Foundation, Inc.

CONTACT: Radio Shack, Fort Worth

Ron Trumbla, 817/878-4969