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Radio/audio news.


CLIENT: Council for Biotechnology Information, Washington, D.C.

AGENCY: Fleishman-Hillard Inc., Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo.--Jamie Greenheck

MESSAGE: Illustrate, using testimonials, the success Africans have seen with crop biotechnology and the impact the European Union's resistance to biotech is having on developing nations.

AUDIENCE: Policymakers and influencers; opinion leaders (news-attentive adults with a four-year college degree).

MERIT: Bayer CropScience / Rhea rhea, in zoology
rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in.
 & Kaiser Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  

NATIONAL FINALISTS: BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California)
BASF Badische Anilin und Soda Fabrik (German chemical products company)
BASF Builders Association of South Florida
 / Brighton (2) Dairy Management Inc. / The Integer Group

Announcer: A delegation of African educators, scientists and farmers are in the United States to appeal to U.S. policymakers for faster access to new agricultural technologies--including biotechnology--to help overcome chronic food shortages and poverty. Professor Diran Makinde of South Africa's University of Venda The University of Venda for Science and Technology, situated in Thohoyandou in the scenic Vhembe district of the Limpopo Province of South Africa was established in 1982. The university has ever experienced tremendous growth and change.  said Africans are caught in the middle as the U.S. and the EU fight over biotech crops.

Makinde: Millions of African people go hungry every day and food productivity continues to fall prey to had weather, pests and diseases. While biotech is not a single solution, we came here to speak about how it is one way to produce food in a more sustainable manner and obtain a standard of living that most of the developed world take for granted.
COPYRIGHT 2004 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Best of NAMA; Fleishman-Hillard Inc.; Council for Biotechnology Information
Comment:Radio/audio news.(Best of NAMA)(Fleishman-Hillard Inc.)(Council for Biotechnology Information)
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2004
Words:198
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