Radical Communication Gives Marketers RadicalInsight; New Web-based Offering Empowers E-mail Marketers to Track, Display and Analyze Results of RadicalMail Campaigns.Business Editors/Telecommunications Writers NEW ORLEANS--(BUSINESS WIRE)--Oct. 16, 2000 DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. 83rd Annual Conference & Exhibition: Radical Communication, developer of an industry-leading content and communications platform, today unveiled the beta version A pre-shipping release of hardware or software that has gone through alpha test. A beta version of software is supposed to be very close to the final product, but, in practice, it is more a way of getting users to test the software in the first place under real conditions. of RadicalInsight, a Web-based software application that enables marketers to easily assess comprehensive data points from their RadicalMail campaigns. RadicalInsight streamlines the way data is tracked, displayed and analyzed, providing savvy marketers with an unparalleled vantage point from which to translate raw campaign data into useful knowledge. TRACKING: Radical Insight's Web-based interface tracks a comprehensive set of RadicalMail data points in real time, including the number of times a recipient forwarded the RadicalMail, what time of day the RadicalMail was opened and for how long it remained open, and the user's connection speed. DISPLAY: Marketers can choose from different types of detailed tables, charts and graphs that condense con·dense v. con·densed, con·dens·ing, con·dens·es v.tr. 1. To reduce the volume or compass of. 2. To make more concise; abridge or shorten. 3. Physics a. complex data into an accessible and customized format. For easy reference, RadicalInsight groups reports into three broad categories: Recipient Profile, Response, and Viral. Summary pages are provided for each category to expedite analysis. ANALYSIS: RadicalInsight allows marketers to be more sophisticated and nimble nim·ble adj. nim·bler, nim·blest 1. Quick, light, or agile in movement or action; deft: nimble fingers. See Synonyms at dexterous. 2. as they monitor the vast range of data each RadicalMail yields. Marketers can now comprehensively examine and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. consumer behavior, while assuring the privacy of every user. RadicalInsight is designed for marketers such as advertising agencies and e-mail deployment companies, who in turn are able to redistribute re·dis·trib·ute tr.v. re·dis·trib·ut·ed, re·dis·trib·ut·ing, re·dis·trib·utes To distribute again in a different way; reallocate. the packaged data to their clients. "RadicalInsight embodies the next step in the inevitable realization of one-to-one marketing," said Bruce Stein, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Radical Communication. "Marketers are able to get a quick hit assessment of their campaigns and, if necessary, make changes on the fly." With RadicalInsight, Radical Communication furthers its proven track record of protecting consumers' privacy by adhering to, and helping initiate, online marketing's best practices. "Radical Communication staunchly staunch 1 also stanch adj. staunch·er also stanch·er, staunch·est also stanch·est 1. Firm and steadfast; true. See Synonyms at faithful. 2. supports utilizing the strictest privacy safeguards so that consumers continue to enjoy receiving RadicalMail in their inboxes," said Stein. "We are dedicated to ensuring that RadicalInsight's incredible capabilities are used for consumers' benefit, and that all of their individual rights are protected." About Radical Communication Radical Communication is the developer of an industry-leading content and communications platform. Radical Communication offers products that help create and foster lasting and effective relationships with consumers through e-mail, the Web and emerging applications, realizing a vision of enhanced interactivity, convenience and accountability. The company's flagship offering, RadicalMail, empowers companies with the tools and technology necessary to create an entirely new class of e-mail campaign. The RadicalMail offering uniquely allows for streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and video, secure transactional capabilities and forwarding functionality that make e-mail campaigns completely interactive, user-friendly and rich with engaging content, all with unprecedented real-time tracking and reporting. With no plug-ins, executable files See executable code. or lengthy downloads required, RadicalMail ensures users experience their messages within seconds, regardless of bandwidth constraints. Based in Marina del Rey Del Rey may refer to:
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