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RadMedia Unveils PowerMedia -- Breakthrough Visual Multimedia Authoring & Viewing Software for the Web; next-generation application for web & Intranet business communications for Windows, Mac and Unix Platforms.

PALO ALTO, Calif.--(BUSINESS WIRE)--April 22, 1996--RadMedia (formerly RAD Technologies), a pioneer in the Web multimedia software market, today unveiled PowerMedia, the industry's first visual authoring software for Web-based business communications.

PowerMedia is a Web-native product that allows users to create and deliver interactive, multimedia presentations, training materials, kiosks, and demonstrations in a visual, Web environment.

Authors can access Web resident templates and media, and create documents with Web hyperlinks, Java applets and multimedia effects, while viewers can access PowerMedia documents via the Web. PowerMedia is optimized for heterogeneous Intranet computing environments, and is available in authoring and viewing for Windows, Macintosh and Unix computers.

PowerMedia is designed for corporate users who communicate with co-workers, customers, suppliers and partners. Target applications include sales automation, marketing, product and customer support, and corporate training. PowerMedia authors create documents in a Web-enabled environment and can easily add sophisticated interactive features, including presentation flow control, hyperlinks to other Web sites, Java applets, digital audio and video, and Web-based graphics.

PowerMedia is a Netscape "in-line" application, and is compatible with virtually every major Internet and Web standard and data format, including HTTP, HTML, MIME, FTP, Java, RealAudio, Shockwave and Acrobat. As part of the product, users will have free access to RadMedia's WebMedia library of re-usable scripts, graphics, templates, JAVA applets, video, audio and animation.

"PowerMedia is the first software application to use the Web to fundamentally improve the way corporate users communicate with each other," said Jeff Morgan, president of RadMedia. "While there has been a great deal of talk about Web-enabling legacy applications, RadMedia is shipping a fully Web native application for Windows, Mac and Unix platforms, in four languages -- today.

"Now, corporate users can author in a visual, Web-aware environment; produce documents that are fully integrated with information and media located on the Web; and deliver those documents to users around the world via the Web.

"Authoring content with PowerMedia is as easy as working with a legacy presentation graphics application, and viewing PowerMedia documents is completely intuitive. By delivering the first production-ready, Web-native visual authoring software, RadMedia is leveraging the Web to enhance the productivity of corporate communicators."

RadMedia simplifies the task of creating interactive, multimedia documents by offering a number of pre-built application templates, direct importing from the Web for graphics and media, and a wide range of import filters. Adding hyperlinks, Java applets, Web-based graphics, audio and video is as simple as pointing and clicking.

Plus, with built-in support for other Web-native audio, video and data formats such as Progressive Networks RealAudio, PowerMedia provides both authors and viewers with interactive access to the widest possible range of Web-based information resources. The PowerMedia import filter supports text, Postscript Level I, vector graphics, and image formats including EPS, TIFF, PICT, GIF, JPEG and more.

"RadMedia is highly committed to existing, and emerging, standards," continued Morgan. "We firmly believe that the success of the Web is based in no small part on its ability to deliver virtually unlimited types of information to the widest range of platforms. It will be key that RadMedia and other leading Internet suppliers continue to define and support industry standards.

"With this in mind, we have invested significant resources in such features as built-in HTTP and STP communication, MIME support, one-button HTML publishing, an in-line plug-in for Netscape Navigator and Microsoft Internet Explorer and broad Web media and data interoperability. Plus, we will be enhancing our JAVA, OCX, SQL database, streaming Web media, and Acrobat support in future versions of the product."

PowerMedia applications can be accessed via the Web using a standard browser, such as Netscape Navigator or Microsoft Internet Explorer. PowerMedia uses all aspects of the plug-in in-line APIs, enabling sophisticated playback and control features. Users can display multiple PowerMedia applications and animations in a single HTML page as well as playback in full screen mode externally from a Web browser on any size display.

PowerMedia provides native HTTP communication and security for user access control and encryption as a plug-in or standalone application. Mobile users can play a PowerMedia document interactively on the Web, or download and play back unconnected from a laptop.

Users interested in downloading a free copy of PowerMedia can do so by accessing the RadMedia Web site at

Pricing and Availability

The PowerMedia authoring and playback package is priced at $495 for Windows and Macintosh versions, while the PowerMedia Viewer can be downloaded from the Web free of charge. Users can register the play-back software and receive technical support for $29. PowerMedia is currently available for Windows95, Windows NT, (Windows 3.1 - Viewer only), IBM AIX, HP HP/UX, Sun Solaris, and Silicon Graphics IRIX. Macintosh and Power Macintosh versions will be available in 45 days.

About RadMedia

Founded in 1992, RadMedia (formerly RAD Technologies), is a leading provider of Web-native multimedia business communication software. RadMedia products allow communications professionals to create and deliver exciting and effective interactive presentations, kiosks, sales, marketing and training applications using the World Wide Web.

PowerMedia, the company's flagship visual multimedia authoring software, provides a compelling alternative to static, presentation software and expensive, difficult-to-use multimedia development tools. The company enjoys strategic relationships with a number of leading Internet, Intranet and Web software companies. RadMedia products are available through bundling agreements with other software vendors, from the Web, and through a worldwide network of select resellers. -0-

NOTE TO EDITORS: RadMedia, the RadMedia logo, PowerMedia, ScreenPlay, and OpenMedia are trademarks of RadMedia Inc. All other trademarks are acknowledged.

CONTACT: Dave & Bairey Communications

Peter Dave, 415/882-9905

COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 22, 1996
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