Racing Champions and Service Merchandise Team Up With McDonald's for Special Collectibles.GLEN ELLYN Glen Ellyn, village (1990 pop. 24,944), Du Page co., NE Ill., a residential suburb of Chicago; inc. 1892. Points of interest include Stacy Tavern, a 19th-century stagecoach stop on the Chicago-Galena route; a wildlife sanctuary; and an arboretum. , Ill.--(BUSINESS WIRE)--August 20, 1998--Leading die-cast replica vehicle manufacturer Racing Champions (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :RACN) and national retailer Service Merchandise Service Merchandise was a chain of large stores carrying fine jewelry, toys, sporting goods, and electronics that existed from 1934 to 2002. The company's former chairman, Raymond Zimmerman, resurrected Service Merchandise as an Internet-only retailer in 2004 after buying the name have joined forces to produce a special die-cast collector set in support of McDonald's current Happy Meal promotion. Through a program that began August 14, McDonald's offers a different NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. die-cast car in Happy Meals each week for four weeks. The happy meal toys that feature Ronald McDonald, Mac Tonight and NASCAR's 50th Anniversary will be reflected life-size through special paint schemes on the #94 McDonald's Ford Taurus Not to be confused with Ford Taunus. The Ford Taurus is currently a full-size, front-wheel drive or all wheel drive automobile manufactured by the Ford Motor Company in North America. that Bill Elliott drives on the NASCAR Winston Cup circuit. Service Merchandise will enhance the Happy Meal program by offering a Racing Champions 1:64 replica transporter and a 1:64 gold chrome replica of the Ronald McDonald Happy Meal car. Offered exclusively at Service Merchandise stores, the Racing Champions transporter and gold car come with a special display stand that will hold all six pieces including the Happy Meal cars. To help raise awareness of this exclusive offer one of McDonald's to-go bags outlines the offer and includes a $3 coupon for the collectible set at Service Merchandise. To give the customer added value, a coupon for a special food offer at McDonald's is included in the packaging of the Service Merchandise/Racing Champions collector set. "This is an innovative celebration of McDonald's latest Happy Meal program that provides a two-stage collectible for fans and collectors," said Pete Henseler, senior vice president of sales and marketing for Racing Champions. "Once they collect the Happy Meal cars from McDonald's they can go to Service Merchandise to buy the transporter, a gold chrome die-cast replica of the Ronald McDonald car and a special display stand to hold all of the collectibles." "We are very excited to work with Bill Elliott, McDonald's and Racing Champions on this unique promotion," said Service Merchandise president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Gary Whitkin. "Our partnership will enable us to take full advantage of the tremendous growth and popularity of NASCAR by positioning the Service Merchandise brand among the most loyal fans of any sport." Founded in 1989, Racing Champions (NASDAQ:RACN) is a leading producer and marketer of collectibles available at more than 20,000 retail outlets throughout North America. The company is best known for its extensive lines of officially licensed NASCAR die-cast replicas, Press Pass trading cards and NASCAR souvenirs and apparel. Additional high-profile, licensed die-cast replica series include WCW WCW World Championship Wrestling WCW Wellesley Centers for Women WCW West Coast Watchers , Sony Signatures, Motor Trend and Hot Rod Magazine Hot Rod magazine is a popular American monthly magazine devoted the the hobby of hot rodding, or modifying automobiles for performance and appearance. History Hot Rod magazine is the oldest magazine devoted to hot rodding having been published since 1948. Robert E. . CONTACT: Racing Champions Curt Stoelting 704-662-6442, x 121 |
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