Rachel Ashwell Shabby Chic (R) Partners with Jerry Leigh to Launch Sleepwear and Loungewear Line.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Rachel Ashwell Designs, Inc. [R], the company responsible for bringing luxury bedding and slip covered furniture to the American market, announced its partnership with Jerry Leigh, leading manufacturer of licensed apparel brands. Jerry Leigh and company founder and design icon Rachel Ashwell will launch Rachel Ashwell Shabby Chic Shabby chic is a design style deliberately using worn and deteriorated items. History The style started in Great Britain and evokes the type of decoration found in large country houses where there are worn and faded old chintz sofas and curtains, old paintwork and Couture [R], a line of loungewear lounge·wear n. Clothing suitable for relaxing. Noun 1. loungewear - clothing suitable for relaxation article of clothing, clothing, habiliment, wearable, vesture, wear - a covering designed to be worn on a person's and sleepwear to be distributed through fine boutiques, better department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , and in Rachel Ashwell Shabby Chic [R] retail locations. "Collaborating with Rachel Ashwell Shabby Chic [R] will evolve the sleepwear division of Jerry Leigh, and is a phenomenal opportunity for our company. We believe the Shabby Chic [R] brand will have tremendous success in the better loungewear and sleepwear market utilizing vintage inspired fabrics, unique feminine trims, and exquisite attention to detail," says Andrew Leigh, President of Jerry Leigh. "Rachel Ashwell Shabby Chic [R] is recognized worldwide as the finest creator of home goods, slipcovered furniture, and bedding. Bringing their design expertise to loungewear is a natural progression for the brand." "When choosing pieces for the Rachel Ashwell, Shabby Chic [R] lines, we look for beauty, comfort, and function. As we have expanded our stores to include a wider range of products and a broader range of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color palettes, we have learned that our customers want to extend the Rachel Ashwell Shabby Chic [R] lifestyle to their closets," notes Rachel Ashwell. "Jerry Leigh is an exceptional licensing partner and we are so pleased to collaborate with them on the finest loungewear available." The deal was sourced and negotiated by ROAR, the Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , California based talent and brand management company. ROAR has been Rachel Ashwell Shabby Chic's [R] manager since 2006 and will continue to manage the expansion of the brand. Rachel Ashwell Shabby Chic Couture [R] will be presented for the first time at WWD WWD Women's Wear Daily (newspaper) WWD World Water Day (March 22nd) WWD Wastewater Discharge WWD Westward (weather reports) WWD Cape May, NJ United States MAGIC in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. August 25th - 27th in the Jerry Leigh booth. (#JR11309). About Jerry Leigh Jerry Leigh, established in 1962, is a family-owned clothing designer, manufacturer, and brand management company with a philosophy of designing fashion that reflects consumer's lifestyles, utilizing a wide range of brands and licenses. With over 750 employees worldwide, Jerry Leigh distributes to retailers at all tiers of distribution, from boutiques to mass market, and manufacturers apparel for toddlers to adults. Top licenses Gwen Stefani's Harajuku Lovers Harajukju Lovers is the name of a designer brand of apparel, fashion accessories, and stationery of singer Gwen Stefani launched in 2005. The concept for Harajuku Lovers revolves around the Shibuya, Tokyo area of Harajuku and the four "Harajuku Girls"; Gwen Stefani's Japanese , Abbey Dawn by Avril Lavigne, Disney Classic Characters, Hannah Montana, High School Musical, Camp Rock, Coca-Cola, Fender, Bon Jovi, Wizard of Oz Wizard of Oz reaches and departs from Oz in circus balloon. [Children’s Lit.: The Wonderful Wizard of Oz] See : Ballooning Wizard of Oz false wizard takes up residence in Emerald City. [Am. Lit. , Supergirl, Omnipeace, VH1, Betty Boop, Nickelodeon, Ford, and It's Happy Bunny It's Happy Bunny is the name of a character in a series of stickers, buttons, posters, and other merchandise sold at novelty shops across North America. Designed by artist and writer Jim Benton, It's Happy Bunny is a small, smiling bunny, often varying in color, with a slogan . www.jerryleigh.com About Rachel Ashwell Designs, Inc. [R] Creating a brand synonymous with her aesthetic and lifestyle, designer Rachel Ashwell founded Shabby Chic [R] in 1989. Her first store, located in Santa Monica, CA, sold Rachel's washable furniture slipcovers and fabulous flea market finds. Through its design sensibility, Rachel Ashwell Shabby Chic [R] has become an icon for beauty, comfort and function. In addition to slipcover furniture, a sampling of product offerings includes fine bedding, baby bedding and accessories, collection furniture, as well as Rachel's five books. Rachel Ashwell Designs, Inc. [R] continues to build a premium lifestyle business through retail stores, wholesale, licensing, media and publishing. www.shabbychic.com About ROAR ROAR is an entertainment company with deep expertise in talent and lifestyle brand management, business development, content creation and sports marketing. Based in Beverly Hills, CA, ROAR represents some of the largest brands, musicians, producers, talent and retailers in today's market. Founded in 2004 by Bernard Cahill, Jay Froberg, William Ward, and Greg Suess, ROAR provides comprehensive management services for its clients including managing partnerships, strategic alliances and marketing strategies that engage consumers through entertainment, music and sports. www.roar.la |
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