Racepoint Partners with Elevator Speech.

New Offering to Provide State-of-the-Art Presentation and Media Training Services for Racepoint Clients

WALTHAM, Mass. -- Racepoint Group, Inc., one of the fastest-growing public relations and marketing consultancies focused on emerging leaders in the technology, health and science industries, today announced a partnership with Elevator Speech (www.elevatorspeech.com), which uses advanced video techniques to help businesses develop concise and compelling explanations of what they do. Elevator Speech has developed, or is developing, elevator speeches for companies, such as: Bridge360, Corbis, Ingram Micro, Standard Renewable Energy Group and Xplane.

Every day companies with great ideas and great technology lose out because they are unable to articulate what they do in a brief and memorable manner. In a world where people are bombarded with an endless stream of messaging, audiences quickly tune out companies that fail to speak to them in a way that is easily understood and to which they can personally relate.

To remedy this situation, Elevator Speech works with clients to uncover the essence of what they do and to translate that into a simple statement. It's called "elevator speech" because the verbal communication should take no longer than the time it takes for an elevator ride, or about 30 seconds.

"We are delighted to be able to offer our clients state-of-the art techniques to help them better articulate their core messages to key audiences," said Marijean Lauzier, CEO of Racepoint Group. "By integrating new digital video technologies into the preparation process, Elevator Speech delivers a level of training and coaching that significantly improves presentation and interview effectiveness."

On-camera presentation training helps clients tighten messages, trim presentation decks and increase the likelihood that the audience will connect with the major points the executive wants to make. A lot of time is spent asking "so what?" questions and refining written messages into verbal talking points that help executives prepare for industry or financial presentations, road shows, sales meetings, kick-off events and other corporate meetings. Recently, Elevator Speech has worked with senior executives of Reebok, Adidas and Ingram Micro as they prepared to address thousands of people at various events.

In media training sessions, Elevator Speech also helps clients prepare for the tough questions that reporters may ask. Media training clients include Archos, CNet, Craigslist, Humana and Ingram Micro.

"Clear communication is the first step to commerce, and that's why we point a camera at executives to help them find the language that matters most to the audiences they're trying to influence," said Andy Craig, co-founder of Elevator Speech. "We're thrilled with the opportunity to help Racepoint Group's clients as they prepare for presentations, media interviews, sales meetings or employee events."

About Elevator Speech

The company shoots executives with lame elevator speeches. That is, it puts businesses on camera and uses the video to help them get to the point with clear, concise and compelling verbal descriptions of what they do. Additionally, the company uses video to help executives polish their verbal, non-verbal and visual presentation and interview skills. Watch a two-minute video about its process at www.elevatorspeech.com.

About Racepoint Group

Based in Waltham, Mass., and with offices in San Francisco and London, Racepoint Group, Inc. is a global public relations agency for the innovation economy. With a focus on emerging leaders in the technology, health and science markets, Racepoint assists clients in achieving new levels of market awareness and revenue growth with creativity, speed, and precision. With a relentless drive for immediate business impact, Racepoint provides clients with a level of research, analytics and measurement and digital media relations unmatched in the public relations industry. On the net: www.racepointgroup.com.