RTM&J(R) Launches M-PLANS and IDEA-SELL.Jim Bowling Joins as Principal Consultant to Lead Efforts ATLANTA -- Jim Bowling, a 15-year strategic marketing veteran in consumer, pharmaceutical, industrial, technology, and services sectors, has joined RTM&J as Principal Consultant. Over the years he has helped companies of all sizes achieve growth through strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and execution of relationship marketing strategies tied to corporate growth objectives. At RTM&J Jim leads the M-PLANS[TM] and IDEA-SELL[TM] practice areas and has been engaged with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Anheuser-Busch helping to develop global interactive strategies and customer relationship marketing efforts. "Jim provides our clients with outstanding industry and consulting expertise and experience," says Rhonda Harper, founder, owner and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of RTM&J. "I'm thrilled to be with RTM&J, an innovative strategic marketing consulting firm. Through M-PLANS we support marketers' needs to develop analytically based, creatively developed high-impact business plans. IDEA-SELL is our new product/service practice in which we help companies design effective and efficient pipelines and help them move from ideation ideation /ide·a·tion/ (i?de-a´shun) the formation of ideas or images.idea´tional i·de·a·tion n. The formation of ideas or mental images. to commercialization. We even have a few internal concepts that we are incubating," remarks Jim Bowling. Formerly a consultant at Zyman Group, he played an integral role in defining growth strategies for leading Fortune 500 companies across multiple industries, leveraging customer insights to drive new revenue among key market segments. Jim also introduced and led industry-specific relationship marketing strategies in collaboration with vertical practice teams to drive the consulting firm's market awareness and revenue growth. Prior to this, Jim worked extensively with services companies and channel organizations to define, launch, and measure CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. strategies aligned to corporate growth agendas. For Microsoft's leading US ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. and CRM partner, he played a strategic role in developing and launching Industry Solution Sets and Nurture Marketing modules for Microsoft CRM. Jim began his career as a technology consultant at PricewaterhouseCoopers and has focused much of his attention and passion on harnessing relationship marketing as a strategic growth driver. He is a graduate of Furman University with an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Auburn University. About RTM&J - Real Truth Marketing & Joy Founded in 2001, RTM&J is a strategic marketing consultancy for companies that seek to be their best and need the help of intelligent, strategic, creative, and analytical consultants who leave their egos at the door. RTM&J's clients include: Coca-Cola, IBM, Target, Arby's, Anheiser-Busch, Russell, SC Johnson, Tyson, and HSN HSN Home Shopping Network HSN High Speed Network HSN Hereditary Sensory Neuropathy HSN Highly Saturated Nitrile HSN Healthy Schools Network, Inc. HSN Hopping Sequence Number HSN Historical Sample of the Netherlands HSN Haiti Support Network . |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion