RSS, Blogs, Podcast and Social Media Experts to Share Knowledge at PR Online Convergence Conference in Los Angeles on May 16-18, 2007.Knowledge and best practices on deploying RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. , blogs, podcasts and new media for public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. revealed LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Experts on the use of RSS, blogs, podcast and new media in public relations and corporate communications campaigns are converging at a premier conference in Los Angeles May 16-18, 2007. PR Online Convergence 07: Deploying Social Media for Business Advantage, a 3-day event set for the Universal Hilton in Los Angeles, will address critical issues facing PR and corporate communication professionals in the age of social media. "The way people get media, information and entertainment has and continues to change. It's become strategically unwise for PR and marketing to let online presence be handled exclusively by the web guys down the hall. For those executives who have accepted that denial is not a business strategy, we're bringing this professional development opportunity to Los Angeles," says Eric Schwartzman, Conference Chair and founder and chairman of iPressroom Corporation. "Corporate communications, public relations and marketing is being forced to make the seismic change from controlling messages to facilitating conversations," says John Gerstner John H. Gerstner (1914-1996) was a Professor of Church History at Pittsburgh Theological Seminary and Knox Theological Seminary and an authority on the life and theology of Jonathan Edwards. , President of the Communitelligence Learning Academy, which is producing the event. "We're challenging the most knowledgeable and experienced PR and new media pioneers to connect the dots for business executives needing to adeptly deploy the new media tools and services for competitive advantage." On the agenda are PR, marketing and social media luminaries including Phil Gomes, Linda Zimmer, Sally Falkow, Mike Manuel, Jamie O'Donnell, Michael Terpin, Katie Paine, Bill Flitter flit·ter intr.v. flit·tered, flit·ter·ing, flit·ters To flutter. [Frequentative of flit. , Chris Bechtel, Tim Bourquin, Michael Geoghegan, Chris Heuer, John Wall, Paul Dyer, Brian Solis, Heidi Burgett, Phil Koester and Michael Bayless. Presenting keynotes are Eric Schwartzman, Chairman of iPressroom Corporation; Stowe Boyd, Editor, /Message Blog; and Jason Calcanis, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder, Weblogs Inc. The Communitelligence Learning Academy produces How-to Teleseminars, CDs and conferences focused on emerging business communication trends and skills. PR Online Convergence 07 will give public relations and corporate communications professionals a better understanding of how to integrate RSS, blogs, podcasts and new media into conventional outreach campaigns. |
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