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RSL Communications Retains KCSA Worldwide.


HAMILTON, Bermuda--(BUSINESS WIRE)--Nov. 20, 1997--RSL Communications Ltd. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: RSLCF) today announced that it has retained KCSA KCSA Krannert Center Student Association
KCSA Kentucky Crushed Stone Association (Frankfort, KY)
KCSA Kyiv City State Administration
KCSA Kalamazoo Christian School Association
KCSA Kentucky-Canadian Studies Association
 Worldwide of New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 to support RSL RSL - RAISE Specification Language  COM's public and investor relations efforts.

Itzhak Fisher, president of RSL COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , said, "RSL COM will depend on KCSA's broad experience in telecommunications and investor relations to widen and enhance the Company's relationship with the investment community and the financial press. Our unique approach of providing interconnected facility-based operations in the United States and in a growing number of countries requires KCSA's domestic and international expertise.

"Since RSL COM's IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard.  last month, there has been a great deal of interest in RSL COM and the industry in which RSL COM participates. KCSA will help RSL COM meet the information needs of the financial community and media which follows the Company."

KCSA has provided counseling and services to a number of international clients in addition to RSL COM, including Gibson Greetings Inc., General Host Corp., Alexander & Baldwin, Johns Manville and United Dominion Industries. KCSA Worldwide is the sole U.S. agency representative and partner in ECP (Enhanced Capabilities Port) See IEEE 1284.

1. ECP - Engineering Change Proposal.
2. ECP - Enhanced Capabilities Port.
3. ECP - Extended Capabilities Port.
4. ECP - Extended Concurrent Prolog.
 Partners, an international consortium of public relations firms throughout Europe and Canada. Through its involvement with IR Asia-Pacific Limited and affiliations in Australia, Israel and South America, KCSA will ensure that RSL COM obtains global exposure.

RSL Communications Ltd. is a global facilities-based telecommunications company that provides international services to more than 240 countries, calling card, private line and value-added and Internet-based services for businesses, consumers and other carriers. The company was founded in 1994 by Ronald S. Lauder and Itzhak Fisher and operates in sixteen countries on four continents that account for over 60 percent of the world's international traffic. -0- This release is available on the KCSA Worldwide website at www.kcsa.com .

CONTACT: RSL Communications, Ltd.

Alan Garratt

Tel: 212/317-1800, ext. 240

Fax: 212/317-0600

E-mail: agarratt@rslcom.com

or

KCSA Worldwide

Adam I. Friedman/Jeff Corbin

Tel: 212/682-6565, ext. 215/214

Fax: 212/697-0910

E-mail: kcsa@aol.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 20, 1997
Words:335
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