RS Software Teams Up With Hanover Direct.Calcutta-based RS Software and New Jersey-based Hanover Hanover, city, Germany Hanover, Ger. Hannover, city (1994 pop. 524,820), capital of Lower Saxony, N Germany, on the Leine River and the Midland Canal. Direct Inc have agreed to set up a new 40:60 joint venture to develop software, systems and programs for e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. applications in direct marketing, retail industries and general merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. . The US company provides branded merchandise to consumers through both print catalogs and web sites, and also provides a range of internet, e-commerce and fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. services to businesses. RS Software is one of India's leading software developers. The partners are working on how to structure the new company and hope to have the agreement finalized See finalization. by June. The name and location of the company, the composition of its board and the appointment of a chief executive have all to be decided. RS Software managing director Rai Jain said initial thinking calls for the venture to be listed on Nasdaq. "The venture will allow RS Software to offer the Hanover portfolio of Web initiatives with the scaleable resources we need, including creative marketing, web site creation, maintenance and management," Jain said. In particular, the joint venture will focus on Hanover's common system platform, "which can be applied to a range of products, performing the full suite of services required by e-commerce companies," he said. "Our operating partner is a US market leader in Internet-based direct selling Direct selling is the marketing of products or services to consumers through sales tactics including presentations, demonstrations, and phone calls. It is sometimes also considered to be a sale that does not utilize a "middle man" such as a retail outlets, distributors or brokers. , and we see a huge opportunity in India, with the number of internet connections expected to jump 10-fold from 800,000 now to 8 million by 2002," said Jain. |
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