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RR Donnelley Wins Top Metro Global Creative Award.


Recognized With 2007 Best Creative Format For "I Wish It Could Be Christmas Every Day" Campaign For 02, A Leading Provider Of Mobile Services To Consumers And Businesses

CHICAGO -- R.R. Donnelley & Sons Company (NYSE NYSE

See: New York Stock Exchange
:RRD RRD R.R. Donnelley
RRD Round Robin Database (a system to store and display time-series data)
RRD Removable Rigid Disk
RRD Rhegmatogenous Retinal Detachment
RRD Radio Regulatory Department
RRD Regimental Reconnaissance Detachment
) announced today that it has been recognized with a prestigious award as part of the Metro Global Creative Awards 2007 in Ireland. The "I wish it could be Christmas every day" campaign executed for leading mobile services provider 02 has been voted by Metro readers as the top ranking advertisement in the "Best Creative Format" category.

The winning campaign will now represent Ireland at the Metro Creative Award ceremony competing against twenty other countries from four continents.

Dave Furney, General Manager for RR Donnelley
Not to be confused with R. H. Donnelley, a directory publishing company
RR Donnelley NYSE: RRD is a Fortune 500 company based in Chicago, Illinois, that provides print and related services.
 in Ireland said, "We are delighted to have this campaign chosen by the readers of the Metro newspaper. I am very proud of the team working on behalf of 02 and of this recognition. It is a testimony to their creative excellence and to their deep understanding of 02's value proposition. Our design team has been working with 02 since August 2003 as part of a long term multi-service outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management.  relationship which includes design, print management and full logistics services. By having our staff on-site full-time working very closely with the 02 marketing team we have been able to translate their key marketing messages into a winning design concept."

Emer McCarthy, Senior Brand and Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  Executive with O2 Ireland :

O2 Communications (Ireland) Limited or O2 Ireland is a GSM and 3G mobile telecommunications operator in Ireland. It is a subsidiary of Telefónica-owned Telefónica O2 Europe Plc.
, explained how the close teamwork between RR Donnelley and O2 has produced such positive results. "This campaign was a success due to RR Donnelley's pure dedication and understanding of the O2 account. Their on-site presence means they fully understand our requirements, work ethic work ethic
n.
A set of values based on the moral virtues of hard work and diligence.


work ethic
Noun

a belief in the moral value of work
 and timeframes. To us, they're more than just a provider of print related services; they're an essential part of the Marketing department. The team at RR Donnelley worked tightly with O2 and fully understood the need for O2 to display our Christmas collection without compromising on a creative execution. The design team at RR Donnelley is second to none and we're delighted that Metro has recognized them with this award."

Mr. Furney added, "We are extremely pleased to be representing Ireland at the forthcoming global awards ceremony."

About RR Donnelley

RR Donnelley (NYSE:RRD) is the world's premier full-service provider of print and related services, including business process outsourcing Business process outsourcing (BPO) is the contracting of a specific business task, such as payroll, to a third-party service provider. Usually, BPO is implemented as a cost-saving measure for tasks that a company requires but does not depend upon to maintain its position in . Founded more than 140 years ago, the company provides solutions in commercial printing, direct mail, financial printing, print fulfillment, labels, forms, logistics, call centers, transactional print-and-mail, print management, online services, digital photography, color services, and content and database management to customers in the publishing, healthcare, advertising, retail, technology, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 and many other industries. The largest companies in the world and others rely on RR Donnelley's scale, scope and insight through a comprehensive range of online tools, variable printing services and market-specific solutions. For more information, visit the company's web site at www.rrdonnelley.com.

Use of Forward-Looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 

This news release may contain "forward-looking statements" as defined in the U.S. Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Readers are cautioned not to place undue reliance on these forward-looking statements and any such forward-looking statements are qualified in their entirety by reference to the following cautionary statements. All forward-looking statements speak only as of the date of this news release and are based on current expectations and involve a number of assumptions, risks and uncertainties that could cause the actual results to differ materially from such forward-looking statements. Readers are strongly encouraged to read the full cautionary statements contained in RR Donnelley's filings with the SEC. RR Donnelley disclaims any obligation to update or revise any forward-looking statements.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Oct 1, 2007
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