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ROYAL CONTINUES FIGHT AGAINST HOOVER'S ALLEGED MISLEADING ADVERTISING

 /FOLLOWING IS REPEAT FROM LATE YESTERDAY TO POINTS NEEDED/
 CLEVELAND, June 17 /PRNewswire/ -- John A. Balch, chairman, president and chief executive officer of Royal Appliance Mfg. Co. (NYSE: RAM), said that Royal will aggressively continue to press its legal case against Hoover Company for deceptive advertising in connection with Hoover's "CE/AMPS" advertising campaign.
 His comment followed a decision Wednesday by U.S. District Judge Sam Bell in Akron, Ohio, denying Royal's request for a temporary restraining order against Hoover's continued use of labels that Royal claims are misleading consumers.
 "This is just the first step in a legal fight that we believe is right and proper," said Balch. "We are confident we will prevail down the road in obtaining a permanent injunction to stop Hoover. In fact, the judge said his factual and legal findings are not binding in later proceedings."
 Royal has accused Hoover of concocting a so-called "cleaning efficiency" rating number for its upright vacuum cleaners that is confused with the United Laboratories amperage classification, which is the traditional way vacuum cleaners are rated, advertised and sold. Hoover has filed a countersuit.
 The Royal lawsuit claims the new Hoover rating system is not an industry standard and that buyers will cof?use it with the important amperage rating used by all vacuum clean ?manufacturers, including Royal and Hoover.
 "It is Royal's belief that this labeling practice leads to consumer confusion and creates an unfair advantage to Hoover in the market place," asserted Balch in an open letter to Royal customers.
 Royal gained market share against its competitors, particularly Hoover, in 1992. Royal believes that one of the reasons for its lower sales this year is the impact of the Hoover advertising campaign based on the new labeling practice.
 Royal, maker of the popular Dirt Devil hand-held vacuum and upright models, is headquartered in Highland Heights, Ohio, a suburb of Cleveland.
 -0- 6/17/93 R
 /CONTACT: John A. Balch, chairman, president and CEO of Royal Appliance Mfg. Co., 216-449-6150/
 (RAM)


CO: Royal Appliance Mfg. Co. ST: Ohio IN: MAC SU:

OP -- CL018 -- 3617 06/18/93 14:03 EDT
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Publication:PR Newswire
Date:Jun 18, 1993
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