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ROYAL CARIBBEAN SETS RECORD BY BOOKING OVER 100,000 PASSENGERS IN ONE WEEK

 ROYAL CARIBBEAN SETS RECORD
 BY BOOKING OVER 100,000 PASSENGERS IN ONE WEEK
 MIAMI, July 23 /PRNewswire/ -- Royal Caribbean Cruise Line has booked more passengers in a seven-day period than ever before in its 22-year history. The week of July 13, 1992, Royal Caribbean booked a total of 102,342 group and individual passengers.
 Royal Caribbean's previous record booking week was set the week of Jan. 20, 1992 when 96,301 group and individual passengers booked a cruise vacation.
 "I think this surge in bookings is primarily due to two factors," said Rod McLeod, Royal Caribbean's executive vice president of sales, marketing and passenger service. "Last week we extended our highly successful Breakthrough Rates pricing program into 1993 which created a flood of bookings stemming from pent-up demand. Also, there's an overall increase in consumer awareness of the Royal Caribbean vacation experience due to the introduction of the world's two largest cruise ships in the past eight months, Monarch of the Seas and Majesty of the Seas."
 Royal Caribbean is seeing bookings made a year in advance or more and believes this relates to its Breakthrough Rates program. Breakthrough Rates simplify pricing policies by setting a base rate for each voyage and reward early bookings with higher discounts.
 "Our record booking week is particularly significant because it occurred in mid-summer," McLeod said. "Traditionally, cruise lines record higher booking volumes in the winter months. This record's timing is a truly remarkable tribute to the success of the Royal Caribbean product."
 Royal Caribbean, which became the world's largest cruise brand by passenger capacity when Majesty of the Seas sailed its maiden voyage on April 26, has broken other records. On June 28, Royal Caribbean believes its Monarch of the Seas set the world record for the most passengers ever to embark on a single voyage aboard a modern cruise ship when 2,655 vacationers set sail on a regularly scheduled week-long cruise from San Juan to the southern Caribbean. The record was submitted to the Guinness Book of Records.
 Royal Caribbean pampers passengers with superlative service on its modern fleet of nine ships. Itineraries include the Caribbean, Bahamas, Bermuda, Panama Canal, Mexico, Alaska, Europe, the Mediterranean, British Isles, Baltic, North Cape/Norwegian Fjords, Greek Isles, Scandinavia/Russia, Africa and the Canary Islands.
 -0- 7/23/92
 /CONTACT: Lloyd Axelrod or Rich Steck of Royal Caribbean Cruise Line, 305-539-6573/ CO: Royal Caribbean Cruise Line ST: Florida IN: LEI SU:


AW-JB -- FL001 -- 2412 07/23/92 10:45 EDT
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Publication:PR Newswire
Date:Jul 23, 1992
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