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ROSS ROY GROUP WINS KMART ACCOUNTS IN CZECH REPUBLIC, SLOVAKIA AND MEXICO

 BLOOMFIELD HILLS, Mich., Sept. 10 /PRNewswire/ -- Ross Roy Group, Kmart's (NYSE: KM) advertising agency of record in the United States and Canada, will now also provide marketing communication services for the giant retailer in the Czech Republic, Slovakia and Mexico. It won the new business in competitions with other agencies.
 In making the announcement, Ross Roy Group Chairman and Chief Executive Officer Peter Mills said Ross Roy has opened and staffed offices in Prague and Mexico City. "The establishment of these international service facilities reflects our commitment to serve Kmart wherever in the world Kmart judges it to be appropriate," said Mills. "We will work diligently to confirm Kmart's vote of confidence."
 Kmart Mexico will be served jointly by Ross Roy and Arredondo de Haro, a mid-sized Mexican advertising agency. The Prague office will be staffed by Czech and Slovakia marketing communication professionals. Both the Mexico City and Prague offices will be assisted by Ross Roy's Bloomfield Hills staff with management oversight from Executive Vice President Ross Roy Inc./Director of Retail Operations Peter Vetowich and Executive Vice President Ross Roy Group Bruce Wagner.
 Ross Roy will be able to provide its unique range of marketing communication services such as media advertising, communications, direct marketing, special events and promotions.
 "The appointment of Ross Roy will bring added marketing strength to Kmart's international opportunities," said Joseph R. Thomas, Kmart's executive vice president, international operations.
 Ross Roy Group is composed of six advertising and marketing communications companies with offices in Michigan, New York, Ohio, Canada, Mexico, and the Czech Republic. It is the world's 24th-largest advertising agency.
 -0- 9/10/93
 /NOTE TO EDITORS: For additional information on Kmart International call Shawn Kahle or Teri Kula at 313-643-1077./
 /CONTACT: Ron Peterson, 313-567-5013, for Ross Roy Group/
 (KM)


CO: Ross Roy Group; Kmart Corporation ST: Michigan IN: ADV REA SU:

JG -- DE021 -- 0854 09/10/93 15:48 EDT
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Publication:PR Newswire
Date:Sep 10, 1993
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