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ROSS ROY DOMINATES THE DMAD TARGET AWARDS COMPETITION

 ROSS ROY DOMINATES THE DMAD TARGET AWARDS COMPETITION
 BLOOMFIELD HILLS, Mich., March 20 /PRNewswire/ -- Ross Roy


Communications dominated the 1991 Direct Marketing Association of Detroit (DMAD) Target Awards March 18, winning 10 of the 32 awards presented, including the prestigious Silver Star Award, recognizing the "best of show" entry. No other agency has won more awards at the annual competition in any one year over the past decade.
 "I'm proud of the work we do here and the many talented people responsible for it," said Richard Ward, Ross Roy Communications president. "The fact that these awards recognize creativity, strategic thinking, and most importantly, sales results is a good reflection of how we work on behalf of our clients."
 The Target Awards recognize excellence in direct marketing communications. More than 80 entries competed for the honors. Ross Roy captured four first-place, four second-place and two third-place honors.
 The Silver Star was bestowed on Ross Roy's "Gulfstream IV Campaign," a business-to-business program for Gulfstream Aerospace Corporation. The program was designed to generate test flights by Fortune 500 CEOs and their aviation directors aboard the $25 million Gulfstream IV business jet. The program generated a 6.6-percent response rate, and was credited with $150 million in sales. The winning account team included Rex Smith, Julia Francke, Scott Turske, Len Bokuniewicz, Dave Patton, and Bill Sperber.
 In addition, Ross Roy also won two best of category awards. The MCI "Friends and Family Direct Mail Campaign" won the Best Combined Creative and Relational Effort as well as first place for Consumer Direct Marketing. The team included Betsy DeLage, Ken Michalik, Maureen Monroe-Barron, Emily Desmond, Bill Marion, James Gorman, and Greg Hahn.
 Ross Roy won the Best Multi-Dimensional Award for its entry, "The Pizza Box Mailer," a program designed for Chrysler Service Contracts to educate Chrysler Corporation dealers about new extended service contracts. The program had a 39-percent response rate, and resulted in 4,122 contracts sold by 106 dealers. The team included Tim Unger, Chip Hisle, Len Bokuniewicz, and Bill Stephenson.
 Ross Roy also won Target Awards in the following categories:
 -- Consumer Direct Marketing - over $300/M
 First Place: Friends & Family Direct Mail Campaign
 Client: MCI Telecommunications
 Second Place: Exclusive Direct Mail Campaign
 Client: MCI Telecommunications
 -- Business to Business Direct Marketing - over $500/M
 Second Place: The Pizza Box Mailer
 Client: Chrysler Service Contracts
 -- Automotive Direct Marketing - Vehicle
 Second Place: 1991 Chrysler College Graduate Program
 Client: Chrysler Corporation
 Third Place: Iditarod 1991
 Client: Chrysler Corporation - Dodge Division
 -- Automotive Direct Marketing - Parts and Service
 Second Place: Call Friday
 Client: Chrysler Corporation
 Third Place: Owner Communication Program
 Client: Chrysler Corporation
 Ross Roy Communications is a member of Ross Roy Group. The group is composed of eight marketing communications companies with offices in Michigan, New York, Ohio, California, Georgia, Florida and Canada.
 -0- 3/20/92
 /CONTACT: Kelli Brady of Anthony M. Franco, 313-567-5046, for Ross Roy Group/ CO: Ross Roy Group ST: Michigan IN: ADV SU:


ML-SM -- DE016 -- 0184 03/20/92 15:16 EST
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Date:Mar 20, 1992
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