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ROSS PEROT NAMED ADMAN OF THE YEAR BY ADVERTISING AGE

 NEW YORK, Dec. 21 /PRNewswire/ -- H. Ross Perot used media in unconventional but highly effective ways to market his candidacy and has altered the American political landscape and political marketing, perhaps for good. For these reasons, Advertising Age has selected Mr. Perot as its Adman of the Year for 1992.
 Mr. Perot told Advertising Age, "I didn't know anything about advertising." He said he was "put off" by "manipulations that went on to just completely waste money in making the ads."
 Mr. Perot liked his infomercials because "they were me, like them or not... It wasn't like pitching a product. I felt strongly that when talking about our country...it should be handled in a different way."
 About his possible future on TV, Mr. Perot said "in a perfect world, I'd like to have an interactive TV show." He told Advertising Age he has already talked to or would talk to the Big 3 networks about developing a TV program.
 In 1991, Sam Walton, founder, Wal-Mart Stores, was Advertising Age's Adman of the Year.
 -0- 12/21/92
 /CONTACT: Meryl Suben of Advertising Age, 212-210-0716/


CO: Advertising Age ST: New York IN: ADV SU:

GK-TS -- NY020 -- 8696 12/21/92 10:23 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Dec 21, 1992
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