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RON SMITH'S CELEBRITY LOOK-ALIKES COMES TO LOS ANGELES IN SEARCH OF CAP'N CRUNCH CLONE

 RON SMITH'S CELEBRITY LOOK-ALIKES COMES TO LOS ANGELES
 IN SEARCH OF CAP'N CRUNCH CLONE
 WHO: Ron Smith, president, world-renowned Ron Smith's Celebrity
 Look-Alikes, a Hollywood-based organization that conducted
 searches for Michael Jackson, Prince, Elvis and General
 Norman Schwarzkopf; produced a Prince Charles and Lady Di
 mock Royal Wedding; and hosted mock presidential
 inaugurations and balls for Carter, Reagan and Bush.
 WHAT: Who's the Real Cap'n? That's what visitors to the Media
 City Center will be wondering when Smith hosts the
 first-ever Cap'n Crunch Look-Alike contest, being conducted
 in 18 U.S. cities in January and February. A multitude of
 colorfully costumed Cap'n Crunch look-alikes is expected to
 turn up for the competition, which is open to the public.
 Judging Criteria: Smith, along with a legion of Cap'n
 Crunch characters, will judge contestants based on their
 physical resemblance to Cap'n Crunch, along with
 personality, spirit and pun-ability. Kids and adults will
 be asked to don provided Cap'n costumes and compete for the
 $500 grand prize. The winner will qualify for the national
 Cap'n Crunch Look-Alike contest, to be held in February in
 New York City.
 WHERE: Media City Center
 201 E. Magnolia
 Burbank, Calif.
 WHEN: Wednesday, Jan. 29
 Registration opens at 3 p.m.; final judging at 5:30 p.m.
 Anyone can enter.
 WHY: To get people wondering "Who's the Real Cap'n?," the title
 of the biggest promotion to take place in the cereal's
 history. The national campaign is designed to get people
 involved in a mind-boggling mystery to uncover the real
 Cap'n Crunch from amongst a sea of fakes which can be seen
 on everything from the front of Cap'n Crunch cereal boxes to
 billboards on the sides of city buses.
 WHAT ELSE:
 In addition to the Look-Alike contest, costumed Cap'n Crunch
 clones will "crash" Los Angeles sites, pulling pranks and
 engaging in wacky stunts. Media are invited to catch the
 copycat Cap'n capers as they careen through Los Angeles on
 Jan. 28:
 SCHEDULE OF EVENTS:
 Tuesday, Jan. 28
 7 a.m. Cap'n characters wait in line for tickets to the
 Arsenio Hall Show distributing hats and cereal.
 9 a.m. Characters stage a breakdown on Sunset Boulevard.
 11-11:30 a.m. Cap'n characters crash Rodeo Drive stores.
 Noon Cap'n climb letters of the Hollywood Sign.
 6 p.m. Cap'n fakes stampede the Third Street Promenade.
 Wednesday, Jan. 29
 11 a.m. Cap'n characters crash John Raitt's Walk of Fame
 Star Presentation.
 3-6 p.m. Look-Alike Contest at the Media City Center - winner
 announced at 5:30 p.m.
 CONTACT: Patty Lauer or Leslie Graham of Bozell Inc., 312-988-2304 or 312-472-2466, for Cap'n Crunch.
 -0- 1/27/92


CO: Ron Smith's Celebrity Look-Alikes ST: California IN: ENT SU:

AL -- LA009 -- 3617 01/27/92 10:12 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 27, 1992
Words:458
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