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RON SMITH'S CELEBRITY LOOK-ALIKES COMES TO DETROIT IN SEARCH OF CAP'N CRUNCH CLONE

 RON SMITH'S CELEBRITY LOOK-ALIKES COMES TO DETROIT
 IN SEARCH OF CAP'N CRUNCH CLONE
 WHO: Ron Smith, president, world-renowned Ron Smith's Celebrity Look-Alikes, a Hollywood-based talent agency with 30,000 celebrity look-alikes including Michael Jackson, Prince, Elvis, and Gen. Norman Schwarzkopf; produced a Prince Charles and Lady Di mock Royal Wedding; and hosted mock presidential inaugurations and balls for Carter, Reagan and Bush.
 WHAT: The first-ever Cap'n Crunch Look-Alike Contest -- Seeking Detroit-area residents who resemble the famous cartoon character in both looks and personality. The contest is being held in 18 U.S. cities in January and February. Local winners will receive $500 and a chance to be named the national winner who will join Ron Smith's Celebrity Look-Alikes agency roster.
 JUDGING CRITERIA: Contestants will be provided with everything they need to emulate the Cap'n's distinctive look: a set of bushy eyebrows, perky mustache, hat, bulbous pink nose and matching gold epaulets. Once the candidates are made up in full Cap'n regalia, each will be asked to strike their best Cap'n Crunch pose, tell a Cap'n-like joke or pun in the skipper's jolly voice and answer trivia questions.
 WHEN: Saturday, Jan. 11
 Registration opens at 11:30 a.m.; final judging at 1 p.m.
 Anyone can enter.
 WHERE: Trappers Alley, 4th Level/Atrium Level, 508 Monroe St., Detroit.
 WHAT ELSE: Cap'ns crash Detroit -- a team of five Cap'n Crunch characters, in 7-foot-high costumes, will parade down city streets, ride public transportation, show up at the oddest places pulling pranks and engaging in wacky stunts. Media are invited to catch the Cap'n Crunch pretenders as they make their way through the Detroit area on Jan. 10 and 11:
 SCHEDULE OF EVENTS:
 Friday, Jan. 10
 10-11 a.m. -- Characters visit Detroit's Motown Museum, 2648 N. Grand Blvd.
 12-1 p.m. -- Characters appear at Canadian/U.S. border.
 1:30-2 p.m. -- Characters appear at Tiger Stadium.
 Saturday, Jan. 11
 11:30 a.m.-1 p.m. -- Look-Alike contest held at The Alley-Trappers Alley.
 7:30 p.m. -- Cap'ns attend Detroit Pistons vs. New Jersey Nets basketball game held at the Palace Arena, 2 Championship Drive.
 WHY: To promote "Who's the Real Cap'n?," a new advertising and promotional campaign that has the famous cereal character up against a mad scientist who is manufacturing multiple copies of Cap'n Crunch to confuse cereal lovers and ruin breakfast forever. The Cap'n clones are appearing everywhere, marching across the cereal box, proliferating on Saturday morning television, and turning up in groups on city streets, shopping malls, and at sporting events.
 CONTACT: Leslie Graham or Patty Lauer, 312-472-2466 or 312-988-2304.
 -0- 1/9/92


CO: ST: Michigan IN: SU:

ML -- DE014 -- 8177 01/09/92 11:20 EST
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Publication:PR Newswire
Date:Jan 9, 1992
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