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ROLLERBLADE FOUNDER'S NEW VENTURE IS WADDLING SUCCESS 'SPRING HAS SPRUNG, THE GRASS IS RIZ, I WONDER WHERE THE PENGUIN IS?'

 WACONIA, Minn., April 23 /PRNewswire/ -- This summer, a new bird will be waddling in backyards across the country: the Igloo Creations & Entertainment (I.C.E.) Adelie Penguin. Whether poolside or among the flowers, the Adelie's black and white recycled plastic body makes him a versatile summer friend. Destined to send the pink flamingo flying, this true-to-life, two-foot-tall, waddling penguin lawn ornament has quickly migrated coast-to-coast.
 The Adelie (pronounced a-DAY-lee) penguin is one of 18 penguin species. Each Adelie penguin comes with a brochure describing its habits, habitat and natural history.
 The I.C.E. Adelie Penguin was designed by Minnesota entrepreneur Scott Olson, founder of the Rollerblade in-line skate company. "We started marketing our penguin in January 1993 and have already expanded our territory coast-to-coast. This product fascinates me, especially after being in the in-line skate business. Unlike skates, the penguins have multiple distribution channels," said Olson.
 The penguin's target retail markets range from garden centers to zoo gift shops. In just three months, I.C.E. has sold thousands of penguins across the country. The product can be found in over 500 stores at an average retail price of $20.
 "Our penguins are on the shelves at the Sea World gift shop in San Diego, the Arcadian Gardens stores based in New York, and at the Mall of America in Bloomington, Minn.," commented Olson.
 The Adelie Penguin's design, with his independent wings and stand, produces his unique waddle. The "waddle" motion is patent pending.
 "There really isn't one type of customer who purchases the penguin," said one retailer. "Some people collect penguins, some just want something new to add to their garden, and others fall in love with the Adelie's waddle."
 The Adelie Penguin is distributed through I.C.E., Inc. I.C.E. corporate offices are located (along with assorted goats, chickens and sheep) on Olson's Minnesota farm.
 What's next for I.C.E.? "We like penguins," said Olson. "Maybe next year we'll introduce a penguin that swims!"
 -0- 4/23/93
 /CONTACT: Elaine Keller of I.C.E., 612-442-6155 or 612-290-0533 (evenings)/


CO: Igloo Creations & Entertainment ST: Minnesota IN: SU: PDT

KH -- MNFNS1 -- 9856 04/23/93 06:30 EDT
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Date:Apr 23, 1993
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