ROI Building Interactive Web Program.www.RhinoBrands.com to serve as Master Site for Subsidiaries TORRANCE, Calif. -- Rhino Outdoor International, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : RHOI), a development company that consolidates and operates outdoor activity based businesses, announced today it is building and deploying a master website to facilitate e-marketing activities for its various subsidiaries. The approach will provide online platforms for each of the companies from which to implement sales, marketing and distribution activities. "The strategy ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). is implementing is incredibly efficient", stated Demetrio Cuzzocrea, web-marketing consultant to Rhino Outdoor International. "RhinoBrands.com will serve as the master site and host various marketing services, including database management, sales prospecting, customer service requirements, dealer network management and e-commerce. ROI subsidiaries will tap into the marketing power of a much bigger entity in ROI, and everything they need to run effective online marketing campaigns will be at their disposal." As companies and their products are added to the ROI family, their web presence will be incorporated into the network to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the ROI strategy, which includes search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ), greater infrastructure and bandwidth. The program will incorporate top-line web marketing tools such as Joomla (open source content management), SalesForce (the well-known client relationship management system), and Clixme, a revolutionary sales support program that turns website leads into sales calls. ROI is focused on delivering high quality, proven products to the fast growing, cross-generational outdoor lifestyle marketplace. In June ROI completed acquisition of Rhino Off-Road Industries, Inc. the manufacturer of the Rhino Off-Road RTV RTV Room Temperature Vulcanizing (elastomer sealant) RTV Radio Television (educational major) RTV ReplayTV (digital video recorder brand) RTV Real-Time Video RTV Return To Vendor . Visit www.rhino-offroad.com for more information about the innovative line of off-road vehicles. The company also retains distribution rights in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. for the XBoard, a jet-powered surfboard manufactured by Aqua Xtremes. The company is striving to consolidate manufacturers and distribution of products such as the Rhino Off-Road RTV, the XBoard jet powered surfboard, and the other outdoor oriented products. For more information about ROI visit www.RhinoBrands.com. Cautionary Statement for the Purpose of the Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission. |
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