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ROCKWELL INTERNATIONAL/UNITED WAY 'REACH FOR THE STARS'

 ROCKWELL INTERNATIONAL/UNITED WAY 'REACH FOR THE STARS'
 DOWNEY, Calif., Dec. 5 /PRNewswire/ -- The spirit of community volunteerism was honored today as Rockwell International Corp. hosed its fourth annual "Reach for the Stars" celebration with United Way of the Greater Los Angeles Area. The highlight of the event was Rockwell's presentation of checks totalling more than $1.4 million to United Way and three partner organizations: the American Heart Fund, the American Cancer Society and the Crippled Children's Society.
 The ceremonies took place at Rockwell's Space Systems Division here. Guests were treated to tours of a full-scale mock-up of the Space Shuttle, a Space Station exhibit and the Apollo 14 command module.
 Among those in attendance were Ray Humphrey, president of United Way of the Inland Valley, Seal Beach Mayor Frank Laszlo, Whittier Mayor Protem Bob Woehrmann, and Downey Mayor Protem Diane Boggs. In a special proclamation, Downey Mayor Barbara Hayden declared Dec. 5 as Rockwell International/United Way "Reach for the Stars" day, recognizing the two organizations' contributions to the "betterment of the Downey community."
 More than 50 youths, age 13-17, from six United Way-supported agencies, were recognized for their volunteer activities in their communities. Winners of an essay contest on the subject "Why it is important to help my community" received special awards and read their essays to the audience of nearly 200 people.
 The Rockwell donations was the result of contributions by more than 18,000 employees to the Donate Once Club, the company's voluntary common-fund charitable campaign. In addition to the employee donation presented today, Rockwell contributed $950,000 to Los Angeles and Orange County United Way organizations during the 1990-91 United Way campaign.
 "As we approach the holidays, we should be especially mindful of giving something back to the communities where we live and work. The spirit of giving is alive and well at Rockwell. I am especially proud of our people and our long working relationship with United Way," said Sam F. Iacobellis, Rockwell's executive vice president and chief operating officer.
 The six United Way-supported agencies honored today were Boy Scouts of America Los Angeles Area Council, Angeles Girl Scouts Council, Boys and Girls Club of Whittier, YMCA of Greater Whittier, YMCA of Los Altos, and Greater Long Beach Girl Scouts Council.
 "Today's generous contribution means so much to the less fortunate among us, especially in these difficult economic times," said Maurice J. DeWald, chairman of the board of United Way of the Greater Los Angeles Area. "Over the years, Rockwell and its employees have always come through for the community and demonstrated a strong commitment to helping others. They provide a wonderful example for the rest of us."
 United Way of the Greater Los Angeles Area is a volunteer-driven organization that touches the lives of more than 3,000,000 people, translating to one in every three people in the community. In 1990- 91, it distributed $67 million to more than 300 community service agencies including 14 chapters of the American Red Cross and 13 health partners.
 Rockwell International is a $12 billion company applying advanced technology to a wide range of products in its electronics, aerospace, automotive and graphics businesses.
 -0- 12/5/91
 /CONTACT: John Barksdale, 310-647-5319 or B.J. May, 310-647-5472, both of Rockwell International; or Sandra Manning of the United Way, 213-736-1351/ CO: Rockwell International; United Way ST: California IN: SU:


SE -- LA034 -- 9891 12/05/91 17:44 EST
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Publication:PR Newswire
Date:Dec 5, 1991
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