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ROCKWELL'S ALLEN-BRADLEY BUSINESS ACQUIRES MEXICAN JOINT VENTURE

 MILWAUKEE, Feb. 25 /PRNewswire/ -- Rockwell International Corporation (NYSE: ROK) completed the purchase of Electrica Allen- Bradley S.A., Mexico City, a joint venture that its Allen-Bradley business has had with the Grupo Tames since 1987.
 According to Stan Ribich, vice president of the Allen-Bradley Latin American Region, the company has purchased 100 percent of Electrica's outstanding shares, effective today. In announcing the acquisition, Ribich emphasized that the six-year joint venture with the Grupo Tames, a major Mexican industrial organization, was instrumental in establishing Allen-Bradley's position in the Mexican automation controls market.
 Electrica is responsible for the sales and marketing of a full line of Allen-Bradley industrial automation control products, power products and motor control centers, and for providing complete customer services, including training. Electrica also manufactures automation controls and power products at its facility in Cuautitlan, Mexico.
 The new wholly owned subsidiary is part of the Allen-Bradley International Group.
 "The purchase of Electrica is a significant step in our global strategy," said Ribich. "It strengthens our commitment to the Mexican market and improves our ability to provide products and services to customers throughout Latin America."
 Electrica headquarters is located in Mexico City. In addition, key sales and support offices are located in Monterrey, Guadalajara and Puebla, with distributors and system integrators in other major locations throughout Mexico.
 In addition to industrial automation, Rockwell International has automotive and telecommunications businesses in Mexico.
 Allen-Bradley, with its world headquarters in Milwaukee, is a worldwide leader in the manufacture and sale of industrial automation controls and systems. Rockwell International Corporation is a multi- industry company applying advanced technology to a wide range of products in its electronics, aerospace, automotive and graphics businesses.
 -0- 2/25/93
 /CONTACT: Christine Zwicke of Allen-Bradley Co., 414-382-2000; or Lynn Casey of Padilla Speer Beardsley, 612-871-8877/
 (ROK)


CO: Rockwell International Corp.; Electrica Allen-Bradley S.A.;
 Allen-Bradley Co. ST: Wisconsin IN: ARO CPR MAC SU: TNM


BP-EH -- LA011 -- 0478 02/25/93 15:01 EST
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Publication:PR Newswire
Date:Feb 25, 1993
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